The lines are getting more and more blurred except in the largest of companies, but CRM is most commonly managing the sales and service customer facing activities of an organization. Marketing campaigns, leads generated from those campaigns, opportunities, company and contact information from those leads and customer support issue and resolution from the customers created from opportunities.
ERP is designed more for an entire customer facing, manufacturing and order fulfilment business processes. An ERP system can include all or most of the components of CRM plus:
For manufacturing this often includes order fulfilment and distribution, products, parts and other components in the manufacturing process. Order entry and recording all criteria around an order, often times straight through to invoice generation. ERP may also include some component of expense management recording and/or Vendor/PO purchasing and inventory management
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by: wboevinkPosted on 2008-08-20 at 00:05:38ID: 22266825
The most complex and expensive business accounting software is frequently part of an extensive suite of software often known as Enterprise resource planning or ERP software.
One is for Buisness accounting and the other is for Customer Relationship, although some CRM packages include some sort of accounting.
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