New System WILL NOT BOOT From CD

Recently assembled a new system (ASUS P5WD2) Motherboard.

This system will not boot from a CD.  I have tried everything from different cables, Master/Slave - Cable Select, Single Drive Configuration, 40-80 wire cables, etc.

The drives show up in the BIOS and BOOT order, but they will not spin-up / boot.  [["Reboot and select proper Boot Device or Insert Boot Media in selected Boot device and press a key."]]

In my research for help, i found a guy with a similar problem on another board--but no one ever replied to his post.  My problem is nearly identical to his & I have tried everything he tried.  His post follows (to provide more info):  

Main difference in systems :  CD's are IDE, Hard-Drives are all SATA Controlled

Thanks.
HB

My HardDrive and CD-ROM are showing correctly in BIOS .
HD is connected to SATA1, and shows as 3rd Master in BIOS. Jumper is on factory setting, pins 1&2.
HD type device is set to "AUTO" in BIOS.
CD-ROM is connected to Primary IDE, and shows same as Master. Jumper set to Master.
CD-ROM type device has been tried as "Auto", and "CD-ROM" in BIOS.
Windows Home Edition XP w/ SP1a included, Retail installation CD.
Boot Device Priority - 1. CD-ROM 2. FLOPPY 3. HD
F10-save & exit, system does not boot. Black screen w/ cursor blinking. Re-boot, and get black screen with message, "Reboot and select proper Boot Device or Insert Boot Media in selected Boot device and press a key." I push the button on the CD-ROM, the green light on it blinks, and the tray opens, I slightly move the CD in the tray, and re-insert. Press a key, and nothing happens. I don't hear, or feel the CD-ROM spinning up. I re-boot and verify in BIOS that the ROM is being seen, and it is. Try to boot again and nothing. I tried two more CD-ROM's, Ribbon Cables, and a friend brings one of his over too. They all show up in BIOS, I select them as 1st in Boot order, try to boot, and nothing. I tried the 6 Floppy boot disks installation, put the CD in when prompted, and the CD-ROM does not read. I checked the XP install disk in the PC I am using at the moment, and it is bootable. My friend brought his XP install disk, but the CD-ROM's never spun-up. Both XP install CD's are retail and they are bootable.
I then tried using the Second IDE on the CD-ROMs. All are seen, chosen as 1st in Boot order, and will not read.
I thought that maybe there is a conflict with the SATA HD and the IDE busses, so I then disconnected the SATA1 HD connection, and installed a Maxtor IDE HD, connected to Primary IDE, and the CD-ROM to Secondary IDE. Both show up on BIOS correctly. I made sure the CD-ROM is still set to 1st boot device, and try to boot, and same message, "Reboot and select proper Boot Device or Insert Boot Media in selected Boot device and press a key." While trying all of this, I am making sure all cables are seated properly and looking for bent pins. I reset the CMOS and tried again with no luck. I am thoroughly stumpped! Any help will be greatly appreciated.