Autorun files on USB pen

Hi, I need to figure out how to autorun a file on a USB flash pen drive. Just like you can do with a CD - put it in and it starts running the program - I want to do with the pen drive. I've read that they're not the same and you can't do it. but there are companies who sell the pen drives with autorun software or something, they promote it. i've searched for a long time, can't find anything. maybe i can make the program - the powerpoint file for example - self-execute somehow? any help????? thanks.

201410-LO-Qu-021

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