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Mass Emails

Can anyone tell me what the best program is for sending email newsletters. We would like to give our customers the opportunity to out in or opt out of our email newsletter. Our concern is of becoming blacklisted by our email server. We currently have an email list containing over 10,000 names. Is there an industry standard program that email servers consider to be legitimate? And are there any do's and don'ts that we should be aware of.
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Steve Smith
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Mailchimp . com

Its easy, free to sign up and will cover all your requirements and has experts on the end of an email to help

Prices are fair depending on what you are looking to acheive
Do you have budget to outsource these mailings or do you have to send them from your own server(s)?
aweber works well as well for above requirements. if your main concern is email has to be delivered in inbox. Free solutions like mailchimp has been way too abused and most of the email goes into spam folders.

It also comes down to the content and structure of the email being sent as to whether or not the email is snagged by a spam filter.

We get hundreds of email newsletters and the like with a low percentage spam / junk ratio
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We would like to do this in-house. We have used Mail Chimp in the past, it worked great in the beginning but it got use in trouble with blacklisting. Please keep in mind we have been in business for 35 years and we are very legitimate business. We are just trying to stay in touch with current customers in our data base.
how about aweber
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Papertrip
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As far as in-house management of the user database and opt-out processes and the like, I don't have specific experience with that.  My last answer was strictly best practices for ensuring high deliverability and click-thru's while keeping you off blacklists.

How you do it in-house would depend on what kind of environment you have and what resources are available.  For example do you have someone who can just whip some PHP up to do those "simple" things of managing users and opt-outs?