Question

How to create our own Mass Mail Server

Asked by: hindsight

We have a customer who wans to send e-mails following up with customers after service is provided.  This could be a 100,000 per mailing at times.  They'd rather bring the services in house than use someone like constant contact, and have the money to spend on infrastructure.  What kind of mail server can do this without showing up as spam.  Do I need multiple IPs, and spread these out over multiple mail servers?  Does anyone have experience on this, or can recommend a software/hardware solution?  Thanks

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Asked On
2007-09-14 at 13:56:00ID22830079
Tags

create

,

mail

,

mass

,

server

,

own

Topics

Simple Mail Transfer Protocol (SMTP)

,

Email Servers

,

Anti-Spam Email Software

Participating Experts
4
Points
500
Comments
4

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Answers

 

by: grbladesPosted on 2007-09-14 at 14:30:11ID: 19895269

How long would you consider acceptible for these 100,000 emails to be delivered?
Are they small emails?

If you take any of the main MTAs such as Sendmail, Qmail, Exim and Postfix; they should all be capable of doing this. The governing factor is how many simultaneous emails you have being delivered at the same time and this will depend of available bandwidth and the capabilities of the server.

I normally deal with incoming servers but a good dual processor machine with lots of memory is capable of performing virus checks and spam checks on 30,000 mails per day. Just delivering mail without any of these checks is far easier.

My personal favourite would be a Linux machine using Postfix as the mail server but this is really just personal preference. Postfix comes with all the customisation you would want as standard. Other people here would probably recomend Qmail aswell.

The main issue I think is what you are going to use to actually generate all these emails.

 

by: grahamnonweilerPosted on 2007-09-14 at 14:38:18ID: 19895312

The mail server used does not define how the outgoing mails will be treated by receiving servers - the content and type of message determines if its Spam or not. You say that the messages will be follow-up after a service is provided so therefore the outgoing messages are based on "opt-in" addresses - although that does not guarantee they will pass through Spam filters.

Most professional grade mail servers can handle high volumes of traffic - it is the bandwidth available on the outgoing Internet connection that determines how many mails can be sent.  For instance 100,000 4KB emails is around 3.5Gb (bits not bytes) - so if you have had a 10Mbps uplink (Internet) connection - it would typically take take around 6-7 hours to process and send all 100,000 emails. However, that also assumes there is no other traffic on the line.

I reality to achieve that sort of level of traffic (100,000+ outgoing messages a day which are almost bound to be bigger than 4KB each message ) you would need more bandwidth - something in the range of 60Mbps burst rate.  Ideally you would split your servers in to incomming and outgoing - each with its own dedicated connection on to the Internet backbone.

Finally, in summation, you would be best to go with a  "managed dedicated" server solution - where the servers are located in a large data-center with fibre connections on to the backbone.  There are literally hundreds of suitable companies along these lines, and provided you tell them what you want to do, you should have a realtively trouble free set-up.

 

by: markgrennanPosted on 2007-09-14 at 14:47:17ID: 19895361

If you bild this your self there are a few tricks.

Sort your data down by domain and address the emails using BCC to multipul addresses.  This will let your make fewer connections to the server.

SMTP servers can recevie to multiple address with the same body message.

 

by: DemocracydataPosted on 2007-09-14 at 14:58:45ID: 19895404

that is not as simple as just installing an MTA and buying the internet pipe. you will also need something that will process bounces, opt-ins and opt-outs, followups and so on. You will also have to spend some time communicating with big ISP on whitelisting your server. but before doing that you probably need to read all you can about SPF, domain keys and sender IDs as well as all possible best practices. That reading will bring you up to speed at what you are trying to get into :)

the MTA is the easiest part. I like very much powerMTA  http://www.port25.com. we have no problem sending 100,000 emails per an hour from a small dell server.  I like it for ease of configuration and flexibility of the software as well as great support from the port25.

alex

20120131-EE-VQP-002

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