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8.2

Dilemma re: Submission Requirements of Magazine Ad (Professional-Style)

Asked by dgage123 in Windows XP Operating System, Adobe Photoshop

My OS is XP Pro & the program regarding this inquiry is Photoshop CS2.

I do graphic arts on the side. When someone wants a logo, I can send them a high resolution JPEG or convert it to a vector in Illustrator CS2. When I create simple advertisements (no photos or detailed graphics), they are usually accepted as a PDF or even a high res JPEG.

This situation is different. I need to submit a 1/6 page ad.
Requirements are:

  *  CMYK, 300 dpi [no problem]

  *  Must include screen & postscript printer fonts
[Does that mean to include a "screen" or a "screen font" -- and what is that?]
[Also, any advice on PostScript fonts? I have some installed, but is it generally acceptable to use Open Type fonts?]

  *  Must be an LPI tiff or EPS file
[Which is better to save from Photoshop? I cannot find a lot of basic info on EPS fonts - any link suggestions. Also, when I previously attempted to save a file as EPS from Photoshop CS2, there were so many options, I wasn't sure which ones to choose and the file didn't work for its intended purpose - though we did not know whose fault it was - my saving it wrong - or - the recipient who wasn't quite sure how to access it properly with his sign-making software.]

  *  They also want a "COLOR MATCH PRINT (not a laserproof) hard copy for color matching of ads".
[Never had to do this before. Any instructions or links to making a color match print? Additionally, is this absolutely necessary if exact color is not an issue?]

Thank you for your help,
From "Trying hard to be graphically intelligent in Nashville"
2007-Apr-05


[+][-]04/05/07 10:49 PM, ID: 18862556Accepted Solution

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Solution Provided By: warrenbuckles
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Solution Grade: A
 
[+][-]04/05/07 11:19 PM, ID: 18862584Assisted Solution

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[+][-]04/07/07 04:38 PM, ID: 18870686Author Comment

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[+][-]04/07/07 08:26 PM, ID: 18871345Expert Comment

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