Formula to calculate percentage....

The rows are 10 in total. I would like to use the pValue, qValue and gValue figures (from table above) to come up with a percentage.

The table lists products with their respective PR value (pValue) and Advertising Costs (qValue) and the number of press items (gValue). The table above shows these values for the 3rd, 2nd and 1st week before the product is released.

The percentage value I hope to get for each week, will be like an indication of how effective the advertising has been or how much awareness the advertising has generated.

I hope that makes more sense.


KS

what are the numbers in the last 2 columns ?

Sorry, forgot.....

TotalPressItems and TotalDuration (where press items are playable clips, i.e vide or radio).

thx,

KS

what is the market volume you expect to conquer ?

what is the income from selling the product ?

how can you think to measure effectivness of AD investments, without giving/knowing the money return from the sales ?

get the numbers from your financial office :
sales(-3)
sales(-2)
sales(-1)

get the target of the weekly sales (target)

then you should do:

[100*sales(-2)/sales(-3)] - 100   : sales growth week(-3) to week(-2)

and compare it with each of {pValue weekly growth , qValue weekly growth , gValue weekly growth}

by doing this you will be able to go to your bos, and tell him "there is a corelation between increasing the qValue (for instance) and the sales growing"

tal

I suppose I should mention that the product is a movie!

I got the figures below like so, they are close but not quite percentages:

PR value (pValue) + and Advertising Costs (qValue) + AudienceReadership
/
Total(PR value (pValue) + and Advertising Costs (qValue) + AudienceReadership) for the entire period of -5 to +5 weeks of release date
*
number of press items (gValue)
*
total number of minutes of playable press items


SHREK 2      -5      24/05/2004      30/05/2004      21.081036
SHREK 2      -4      31/05/2004      06/06/2004      18.509000
SHREK 2      -3      07/06/2004      13/06/2004      9.592725
SHREK 2      -2      14/06/2004      20/06/2004      20.394642
SHREK 2      -1      21/06/2004      27/06/2004      255.736535
SHREK 2                     Release Day      28/06/2004      24.040850
SHREK 2      +1      29/06/2004      05/07/2004      379.474755
SHREK 2      +2      06/07/2004      12/07/2004      27.150431
SHREK 2      +3      13/07/2004      19/07/2004      2.693394
SHREK 2      +4      20/07/2004      26/07/2004      2.698440
SHREK 2      +5      27/07/2004      02/08/2004      .201082

Is there no way (with the data available to me) that i can acheive this? I have no sales data.

The idea is that film studio bosses can get an idea of how much "excitement" their movie is creating in various countries, for the time period of -5 to +5 weeks of the release date.

thx.

you can't measure success without having any feedback numbers.

this can be :

1) number of movie visitors,
OR
2) sales
OR
3) any kind of questionnaire from the audience

basically, I suggested above 1 of to ways to measure the effectiveness of AD:
1) find what number (q,p or g or sum of them ) represents better the changes in the sales
2) measure the growth of the sales

you may revert sales with audience satisfaction if they filled questionnaires for example

Thank you all,

Each radio and tv clip has a duration (how long the clip plays for) and totalduration is the total number of minutes for all the individual durations combined.

But I am certain that I do not need any feedback numbers, as the end figure is to be an indication of how much "excitement" the movie is creating. This excitement can be measured by the amount spent on advertising and the number of times the movie is mentioned on Press, Radio and TV.

I did a search and found that yahoo actually have a buzz index - which is the same concept i believe, altho i couldnt see it in action as a yahoo account is required.

You are right, in that i cannot get a percentage unless i know what the percentage it is of. Maybe I shouldnt be looking for a percentage.