"...But after that, if I don't refer to Bob for a while in the article, and I've mentioned a lot of other people in the meantime, isn't it usually recommended to go back to first/last name on the next reference?..."
The New Yorker doesn't, nor does the NY Times. I wouldn't, and I've been writing news stories for close to 40 years.
The best references on style that are on line are
http://www.apstylebook.com
http://www.bartleby.com/14
http://en.wikipedia.org/wi
Most newspapers and news magazines use the AP book. The notable difference between it and the NYT book are the use of the honorific; for example, when referring to Joe Brown, who is the CEO of BlowFish, Inc, the Times will refer to him throughout as Mr. Brown, while everyone else will call him Brown.
There are also exceptions. Many news outlets will refer to President Obama, instead of President Barack Obama, on the assumption you know who he is. Some will then either continue by calling him President Obama or Mr. Obama; others will just say Obama.
ep
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by: marine7275Posted on 2009-10-08 at 11:11:08ID: 25528323
Always use a persons first and last name the first time they are mentioned in a story. Only use last names on second reference. Do not use courtesy titles such as Mr., Mrs., Miss or Ms. unless they are part of a direct quotation or are needed to differentiate between people who have the same last name.
edu/owl/re source/735 /02
ref:
http://owl.english.purdue.