someone says that it indicates time when one of the us prez was shot
some say that its the time when the logo and other prints on the watch dial can be seen properly
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what is 10.10 !!!!!!!!!
I wanna know what 10.10 (am/pm) is ment in the wrist watch & wall clock advertiesments... It's really wired .... what does it mean????? please help me?????? any idea!!!!!!!!......
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Answers
Hello HEP3005 =)
hehehe my sister asked me this once, and i was failed badly to make even a guess :(
but here is something i found today >> http://www.ubr.com/clocks/
^_^
Nothing wierd about it. It's just a convention as it is meant to look the best that way. If you think about it for a second you will also realise that at 10:10 the hands on an analogue watch do not obstruct other features such as dates and other stuff.
It's also half of 20:20 as in hindsight - but that has nothing to do with it.
if you look at clock face designs most manufactures names appear just below the twelve
having the hands at the 10:10 position frames the name and draws the eye towards the middle are where the name is located
the clocks may have appeared in the Sears/Roebuck or some other catalague but the layout of teh clock hands drew the viewers attention to the clock manufacturers name
think of it as an early form of subliminal advertising
Just like how a rectangle with the golden ratio (1.618) of side lengths is the most pleasant to look at, 10:10 is the most pleasant clock time to look at.
Also, It's almost exactly 2 radians (2.007), and if you look at the ratio of angles from half a circle to 10:10, it's 1.57, which is actually pretty close to the golden ratio.
They chose 10:10 instead of 4:40 due to the fact that, as stated earlier, 10:10 appears to be a happy face, where 4:40 is sad.
There is a law in photography known as the "law of thirds"
The Law of thirds is a theory of object placement within a frame that is "pleasing to the eye"
10:10 (the happy face) is the most commonly used hand position, but less commonly are 8:20 and 6:10
As I said, It is based on the law of thirds, 360/3 = 120 the angle between the hands is best viewed at 120.
Also commonly used is 10:12 or 10:08 because 360/120 = 3 angle of two minutes on a clock is 3 degrease
The clock is not the only place we have seen this way of dividing a circle, we see it all the time.
The mercedes benz logo uses the same law of thirds, you could say that the opposite to the "Y" shape inside the circle would be a perfect triangle
This is "The Riddle of the Sibly Chart for American Independence:Masonic Astrology and the Fixed Square of the Zodiac"
it can either be signified by
July 4, 10:10 PM, American Independence signed
or
if you add the 4 minutes to Sibly's 10:10 PM, you would get 10:14 PM, and at that moment over London, the fixed star Regulus is exactly setting in mundo with an altitude of 0º, while iota Aquarii is rising silmultaneously.
The answer can be solved with help from Occam's razor: http://www.2think.org/occa
The clocks often read 10:10 because many advertisement photographers think it looks best that way. They look best that way because of any or all of the answers already given above: The law of thirds, it shows off the clock or watch maker logo, it doesn't block the date,
There's no secret hide out where the ad photographers have meetings about how the clocks should look. There's no memo that gets passed around reminding them to set their clocks to 10:10 before snapping photos. Photographers don't get certified in advertisment photography where they learn what time to set clocks in advertisements. It's just that many of them think it looks best. And if you look, you'll find ads where they aren't set at 10:10.
I started reading this question hoping there really was an explanation, but when you think about it that's just silly.
I've never heard of the law of thirds (then again, I'm not a photographer), but the concept behind it is the answer. I answered this question about 10 years ago for a creative thinking exercise, after getting briefed by an ad executive as to why it was used. 10:10 is the most psychologically pleasing arrangement of the hands on a watch, and is a form of subliminal 'manipulation' (wrong word, but close enough) in media. Just like putting the color green in waiting rooms because it tends to produce a calming effect. Several other specific times (as mentioned in previous posts) are also used, but 10:10 is the most popular.
As an interesting sidenote, most ads that use this tactic stay away from other symmetrical times between 3 and 9. Why? Because the hands point down, and the psychological impact is supposed to be depression, withdrawal, isolation, etc.
I agree with routinet it was apart of subliminal messaging in advertisement. It has long since been a practice in marketing, and has trickled to many other professions as well. Next time you go out to eat and you see a picture on your bill that the bubbly blonde has drawn before you get the check... look for the numbers. Your subconscience picks up on this, and that is why it is used in marketing daily.
Just out of interest, where has this idea come from?
> someone says that it indicates time when one of the us prez was shot
> 10:10 was the time when the late US President Abraham Lincoln was shot. So they follow this timing throughout the world.
> 10 Hours 10 Minutes 37 Seconds is belived to be the Time when Mr. Abraham Lincon passed away . To pay a tribute to him all the watches read 10:10:37, as he is believed to be a hero who trancends time... That is what my 4th Standard Moral Science Teacher taught me...
A very quick search on Google will show good evidence that Lincoln was shot at "about 10:15 PM", and died 9 hours later, at 7:22 AM. And even if that was believed to be the time of the shot, why on earth would non-US countries do something as trivial as photograph their watches by it?
Probably the same way any other urban myth comes about...someone notices coincedence and legitimizes it as a 'sign'.
Realistically, not I only do I not believe there is such a pressing amount of respect from the media for Abraham Lincoln that they would set up a de facto advertising standard based on his time of death, but I also do not believe Bill Gates will send me $1 for each person I tell that to....
Be right back....gotta check my mail..
What's that about smiley faces? I think this question is about digital watches.
10:10 is a nice round binary number. One common misconception is that it is often used in photographs because Alan Turing, inventor of the Sousaphone, was assasinated while smiling at that time (2:02 am). But the real reason has been traced and is identified in an ancient tattered document found in the archives of the CIA. I've seen the document. I've translated it myself from Phoenician. I know the reason -- and it would amaze you! -- but if I told you, I'd have to kill you.
(I can't believe anybody spends time thinking about stuff like this)
In a regular watch or clock, manufacturers name is right below 12, which should be visible in the advertisements for publicity reasons.
But again, this name is visible at several different positions, so why 10:10. Reason here is the seconds hand which is normally kept at 35 or 37 seconds, so that additional information right above six is visible properly.
Then the final aspect is, hour and min hands are wider than seconds hand. And trying to keep up with geometrical balence, the shape which comes closer is Y, and that's what it is. It also makes a nice V if you are looking at just min and hour hands, which is considered good. Raise your index finger and middle finger to form a V and you will see why hour hand is at 10 and minute hand is at 10. Besides all these, the time itself is rememberable 10:10.
Since ancient times a V or Y has been considered good.
Some more interpretations, when justifying choice of early age photographers:
- Y : Man raising hands (arms) and looking towards the sky (God).
Equally balanced geometry with 120 degrees between arms.
- V : Sign of victory.
Hang-loose in Hawaii
Flying bird.
etc.
I agree with all that about the pleasing appearance. There have been plenty of treatises written on aesthetics that say that upward pointing lines denote a happy, positive feeling. And, has many have already said, in this position the hands don't obstruct anything.
I would also add that this setting has probably become accepted as a standard amongst advertisers, like an unwritten rule, just the same as... well, can anyone think of any other examples ?
Yes. Wristwatches are often depicted in ads as lying on their side. To make a "happy face" and the apparent tremenous feeling of euphoria that seems to be at issue, the hands would need to be pointing at 1 and 5.
I get teary-eyed just thinking of how many watches have not been sold because the photographer mindlessly set the hands at 10 and 2. He'll never work in THIS town AGAIN!
It's the perfect angle of a rabbit's ears. See
http://arba.net/pubs.htm
Nevertheless, nobody has ever posted negative feedback to his profile...
I have remedied that: http:/viewMemberFeedback.j
this is the sign of the devil. If you look, you will see that the larger hand doesn't really point to 10, but a little further. So the time we see is rather
10:10:10
And since an hour has 60 minutes, we have to multiply it with 60:
60*10=600
+60*1=+60
+60*.1=+6
in reality we look at 666. And the prove of the presence of the evil here is this thread, it started with an innocent 10.10, and now people are posting negative feedbacks...
:D
http://images.google.com/i
only two images @ first page are 10:10... I think it's a myth.
In most watch advertisments the time displayed on the watch is 10:10 because then the arms frame the brand of the watch and make it look like it's smiling.
http://coloringbookfun.com
Regards,
Fahd Murtaza
No actually it made it the rule for advertising. I been to small seminary of ART institute and they gave us some insight on why are some things are certain colors and why some things are placed in the certain spot in the store.... They told us that after doing research they came to conclusion that the best way to advertise the watch is by setting focus on the brand that is always above the middle in the center. Setting the focus is accomplished by setting arrows at 10:10 so they sort of surround the brand. It is creates visual effect that emphasizes the logo. People when they look on the watch automatically are forced to look between the arrows because it is just the way our eye sight and brain was design to look at the things that are emphasized the most. And the brand is most import thing that watch makers want to you see.
Below is simple diagram that shows that Brand (in this case ME) is emphasized by putting it between the arrows.
--------- --------- --------- ---------
/ \ ME / \ / ME \ / ME \ / M|E \
| \ / | | | | | | | |
| * | |-----*-----| | * | | * |
| | | | | / \ | | | |
\_______/ \_______/ \_/____\/ \___|____/
Do you see how the best emphasis is created by putting the arrows at 10:10 the rest don't create quiet the same effect that photographers need to make their ads the best ones...
10:10
Creates emphasis
9:15 or 3:45
Divedes the watch in half; TOP and BOTTOM
8:20 or 5:40
does not create any effect other than taking the ephasis away from the Brand
12:30 or 6:00
covers the name of the brand so it just does not look any good and people are not able to see the name of the brand easily.
If you don’t believe me, than call Art Institute and talk to them….
Not sure if this makes much difference, but:
An analog clock indicating the time 10:10 does not have the hands at 120 degrees. At 10:00 the hour hand is on the 10, and the minute hand is on the 12 (= 60 degrees). At 10:10, when the minute hand is at the 2, the hour hand will have advanced 5 degrees (360/12*10/60), so they are actually 115 degrees apart.
The reason for it is this: uniformity.
A friend works for Movado designing advertisements. When everything is uniform, customers don't feel as threatened.
HOWEVER: if you look at a watch with a second hand, e.g. rolex's advertisements, they are also at:
10:10:31
10 oclock 10 minutes and 31 seconds
that is, all except the Cosmograph Daytona, where the second hand is tweaked out just above the hour hand.
talmash. are you retarded?
10.10 isn't 2:30 in binary.
lets look at what the values are:
8 4 2 1
V V V V
1 0 1 0
so with that said
it's 8:02
but when we look again we see that it's 10.10, which would lead one to believe that they are 2 separate binary codes.
10
10
which would mean it's 2:02
to understand how to read binary better, and maybe even by yourself a cool binary watch to help:
http://www.thinkgeek.com/g
http://www.thinkgeek.com/g
phil, give some respect !
in decimal, (N=10) , 8.5 is eight and a half (dot 5 means half, since N=10, N/2 = 5)
in hexadecimal 200.8 is 512 and a half (again , N=16 => N/2 will make dot-8 equal to half)
in binarry cheeky.1 = cheeky and a half means that not a regular cheeky but something very special and rare.
keep up the good work.
a retarded
I was always lead to believe that it was part of advertisers NLP (brain manipulation through neuro-linguistic programming).
The figures on an analogue dial of 10:10 resemble a smile.
At a subconscieous level, this is interpreted as a good thing by the human brain - which increases the likelihood of selling the product
It's done with lots of other things too...
Look out for DVD adverts that blatently order you to buy a product, or the annoying Kodak commercial that tells us that we miss pictures...
All subliminal NLP....
:-)
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by: HEP3005Posted on 2004-07-10 at 10:50:20ID: 11520090
try your best shot guyssssss!!!!!!!!!!!!!!!!!