Product Branding and Customizing an Eclipse-based application

Greetings,

I am having problems getting the Product Branding information for my Eclipse-based product to show up.

In particular, I am getting the Eclipse default panel for Help-About - I need my own product info to show as per what is in the About.* files.
And, I'm getting the default welcome panel, not what corresponds to my welcome.xml.

These items did work properly when used with Eclipse 2, but now on Eclipse 3, are not working.

My config.ini has the eclipse.product = org.eclipse.platform.ide and the eclipse.application = org.eclipse.ui.ide.workbench
as per the instructions in the Eclipse 3 release notes.

I think that I haven't set the correct values for <extension id=   and  <extension point=   and <product application=  
Can anyone tell me what the setttings in the manifest (plugin.xml) file should be to enable correct product branding?

<?xml version="1.0" encoding="UTF-8"?>
<?eclipse version="3.0"?>
<plugin
   id="com.stuff.tools.mytool"
   name="%pluginName"
   version="5.9.9.013-c-advanced"
   provider-name="ACMEGadgets"
   class="com.stuff.tools.mytool.MytoolPlugin">

   <runtime>
      <library name="runtime/mytool.jar">
         <export name="*"/>
      </library>
   
   </runtime>
   
   <requires>
      <import plugin="org.eclipse.core.runtime"/>
      <import plugin="org.eclipse.core.resources"/>
      <import plugin="org.eclipse.ui"/>
      <import plugin="org.eclipse.swt"/>
      <import plugin="org.eclipse.jface"/>    
      <import plugin="org.eclipse.update.core"/>
   </requires>

   <extension
           id="ide"
           point="org.eclipse.core.runtime.products">
           
       <product name="%Mytool"
       application="org.eclipse.ui.ide.workbench" description="%Mytooldescription">    
    <property name="windowImage" value="Mytool_16.gif"/>
    <property name="aboutImage" value="MytoolAboutImage.jpg"/>
    <property name="aboutText" value="%aboutText"/>
    <property name="appName" value="Mytool"/>
        <property name="welcomePage" value="$nl$/welcome.xml"/>
        <property name="preferenceCustomization" value="plugin_customization.ini"/>
       </product>
   </extension>

</plugin>