Javascript Hover menu

I have a gridview that is populated based on user input.

One of the columns has a list of words in it. What I want is that when the user move the mouse over any of the keywords, a menu or tooltip shows up with icons of Google and Yahoo in it. When the user click on the icon, it will take them to the search result of the chosen search engine and keyword.

I tried using the following js but it requires me to add the tooltip with command options to every word in the column.
http://www.walterzorn.com/tooltip/tooltip_e.htm

I was hoping for something simpler like onmouseover="javascript:showmenu();"

Thanks.
menu.JPG