You may want to look into this site:
http://www.returnpath.net/
They maintain the only "public whitelist" that I know, i.e. list of senders who are trusted not to send spam, so being on that list will help you to get through, provided that target mailsever checks that public whitelist. Whether Yahoo and Hotmail are using it, is a big question; still, the effort to get into that list has more chances than domain-keys, sender-id's etc.
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by: vadimrapp1Posted on 2008-01-10 at 18:30:01ID: 20633630
Yahoo etc. are using various algorithms to qualify an email as spam. Domain keys and such are used in order to filter out those who impersonate someone else, but they don't help your email to get through. That is, if I wanted to pretend that I'm someone@balca.net, and sent such email from my computer, that's when it would be noticed (that the sender is wrong), so my email would be blocked. But when you send it yourself, there's no difference whether you have domain-keys etc. or not.
I think the main criteria they are using in order to qualify as spam is Bayes, based on the content. So, if you are sending spam, or it resembles spam by the content, that's when it will be qualified as spam.
I know nothing about your particular site, but speaking of the greeting cards in general, if I saw that anti-spam filter on my mailserver did not block an electronic greeting card, I would consider it as a problem.