Cell A1 start time Cell A2 now() Cell A3 time difference (between start time and now) in hours and minutes Cell A4 any amount Cell a4 time difference * any amount (with minutes as fractions. E.g. 30min is .5)
The reason it works: Excel stores datetime values as a floating point number, with the integer portion encoding the number of days from a reference point such as 1 Jan 1900, and the decimal portion encoding the time.