Great detailed response thanks.
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Creating a High Res Logo - Printing help
If I use this stock art image like the one attached is it going to cost a lot to use for a logo on billboards and stationary? My alternative is to use 2 colours and create a gradient. Cost is an issue. thanks
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by: BongSooPosted on 2008-02-19 at 07:26:36ID: 20929215
There is a big difference between printing a billboard or stationary. I am not familiar with billboard printing, but I assume it is usually 4/c process - perhaps one of our colleagues can elaborate.
However, contrary to what you might think, the main cost of printing is NOT in how many colors you use, or what those colors might be. The main cost is in how much time is spent on the actual printing press/device.
Typically a two color job will cost you a bit less than a four color job if it is a printing company that has a good set up, but you will probably have to pay an extra cost for washing the press as you will most likely choose a color(s) that is relatively unique and they won't have multiple jobs lined up using the same color. (as opposed to a 4/c process job - they will most likely have tons more lined up with yours and not need to wash the press.)
Honestly, I would go with 4/c process if it was me, so using the stock art should be ok. You should probably talk to both the people who would print your billboards, as well as your stationary (unless you can find someone who prints both) and get quotes though.