Hi, I am producing a logo which is for print, stationary etc. I've done a low res version in Photoshop but I need to produce a high res one. I have Freehand so I was going to do it in this software. I'm not sure how I should set my document up. Once I've produced it how should I export it so that the printers will be happy? (Note: I haven't been told if they prefer a particular format at this time so please answer generally) At this stage I'm not setting up business cards, letterheads etc. I just want a good quality logo which I believe the printers will resize. Thanks
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A couple of reasons you would need to consider Pantone spot colours are:
if you wanted to use a specific colour (as there are many pantone colours which cannot be accurately recreated using CMYK).
Cost of printing. You could design a logo, say using a blue and green colour. Produced in Spot colours you only require a 2 colour print job whereas creating the colours out of CMYK, this would have to be a full colour (or 4 colour) job.
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by: crooksy88Posted on 2008-02-19 at 13:55:23ID: 20933049
Firstly, if you create your logo in Freehand using text and vector shapes you don't need to worry about resolution (DPI) as vector files can be scaled up without losing any quality.
Just open a new A4 document and begin. No initial setting up is required.
General considerations are:
What kind of printing will be used? Spot colour or Process (CMYK). A good working practice is to create logos which use both colour setups. These colours should be set up in your colour palette as Process (for CMYK) and Spot (for.. well... spot colours).
Once you have created your logo you initially need to save it as a Freehand file so you can come back to edit it. For the printer i usually export as a PDF and I also supply the printer the Freehand file as well just in case they want to use it another way.
Hope that helps.
Mark