Double Quotes in SQL String

I've spent an hour searching and I can't find a definite answer to my problem.  

I have a Coldfusion variable which is a string of SQL that I use to build a recordset.  The string & recordset works fine when I have a plain SQL statement.  However, when I try to put a SQL statement which has double-quotes in it, the quotes screw all of the code up.  I am using the double-quotes to name the recordset column headers.  Does CF even support this?  Here's my SQL:

<cfset strSQL="

SELECT   site, SUM (CASE
                               WHEN dayslate <= 30
                                  THEN 1
                               ELSE 0
                            END) "<=30",
         SUM (CASE
                 WHEN dayslate > 30 AND dayslate <= 60
                    THEN 1
                 ELSE 0
              END) "TOTAL 31-60",
         SUM (CASE
                 WHEN dayslate > 60 AND dayslate <= 90
                    THEN 1
                 ELSE 0
              END) "TOTAL 61-90",
         SUM (CASE
                 WHEN (dayslate > 90 AND abacklog = 0)
                    THEN 1
                 ELSE 0
              END
             ) ">90 (TrueBlog)",
         SUM (CASE
                 WHEN (dayslate > 90 AND abacklog = 1)
                    THEN 1
                 ELSE 0
              END
             ) ">90 (Admin)",
         SUM (CASE
                 WHEN abacklog = 1
                    THEN 1
                 ELSE 0
              END) "TOTAL Admin",
         SUM (CASE
                 WHEN abacklog = 0
                    THEN 1
                 ELSE 0
              END
             ) "TOTAL TrueBlog",
                                 COUNT (*) total_blog
    FROM hv_totalwobacklog
GROUP BY site

What do I do?  I tried wrapping the quotes in single quotes --> '"', I tried just using single quotes and I tried &quot.  Can I rename recordset headers in the SQL and if so, how???Start Free Trial