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michael5865

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Trying to improve my site's ranking by search engines

I am trying to improve my site's ranking by search engines.
I believe I have a satisfactory list of keywords, however I am aware that there are other issues to consider eg:

1). Including variations of keywords
2). Avoiding stop words
3). Placing keywords throughout your site

Question re 3) above:
What is meant by this "Placing" recommendation? All my keywords are contained in the:
"<meta name="keywords" content= ...." section.
Where else should these keywords be placed?

Also, what other steps (in addition to keywords) should be taken to get search engines to list one's site?
Any advice will be welcomed. My website name is www.flowsolve.com

Thanks,
Michael
Avatar of fkhatri
fkhatri

the key is to distribute your keywords all over your site.

put them everywhere possible.

put them in text, titles, headers, whatever.

if you have different fonts and such, like big sizes, put them in there as well.

bold and other characteristscs help also.
Do this to increase your website traffic.

In you website, create 5 or 6 pages of just text.  Make sure the text has keywords about your website.  It doesn't really matter what the test is but you need at least 250 to 300 words.  

If you website is about beer, make sure you mention beer a lot in the text.

Make 5 of these pages.  each page should be about a different keyword.

At the bottom of each make, make a text hyper link that points back to you main index page.

on your index page, create a site map.  Make sure the 5 pages of text appear in the site map.  since the 5 pages of text may or may not make sence, you don't want users to go to them, so hide the site map link on the front page.  

the only thing that needs to find it are the spiders.

if you do this, your page will gain strength.  

what you also need to do is give you link out to as many people as possible.  but don't have them link to your page by the name of your site, unless the name of your site has keywords about it.

for example, you may be trying to get traffice to an online sports store called "Just Sports"

the WRONG thing do to would be to give a link out to people that just said "Just Sports"

what you may want to do is give a link out like"  football, soccer equipment at Just Sports online"

it will take a few months for the spiders to rank your site..   good luck.

Avatar of michael5865

ASKER

Just so I am clear about this, what you're saying is,
in ADDITION to having a "<meta name="keywords" content= ...." section" at the top of each page,
I should also make sure that in addition to the meta section,
these words are also scattered about the website individually (ie not enclosed in Meta tags).

If I have many keywords, it may be hard to fit them into the visible context of each page (without looking blatant). Is there a way of attaching them to images, etc. where the words themselves don't have to appear in the browser? Will it be as effective, if the words are hidden in the properties of images?

Thanks for any tips you can give me.

Thanks,

Michael
Ignore my last response.
You've already given me lots of information to assimilate.
Thanks very much.
Michael
Avatar of duz
Michael -

I have had a quick look at your site and will make some (I hope!) more helpful comments later today when I have little more time.

>All my keywords are contained in the: "<meta name="keywords" content= ...." section.

This is no use whatsoever. Search engines learnt a long time ago that meta tags are where the site designer can put as much rubbish as they like because it is not visible to the user. Consequently all search engines avoid indexing on any of the words contained in the keywords meta.

Pages are normally optimised for one, two or three words/phrase and each page on the site is optimised separately.  This is because search engines optimize pages and not websites. So I can be more specific and use real examples when I come back would you like to select these few keywords/phrases for your home page in the mean time?

- duz

Very interesting ....

OK - If I had to use just a three word phrase for the home page I guess they would be:
"CFD Consulting Services".
I suppose I can always change them if I think of something more "traffic-luring".

Please tell me where to place this phrase on my index page.

Any more very helpful comments will be greatly appreciated.

Also, I'd like to use the techniques that lefty431 outlined as well.

Thanks

Michael

Check out this software:

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It automatically creates sites tailor made for search engines (i.e., meta tags, title tags,
hyperlinks, etc) -- plus if you feel like it allows you to add doorway pages, javascript
refreshes, etc, etc. HIGHLY recommend it.
Michael -

OK - in order of my observations.

The page has been generated in FrontPage which is not good. When a search engine spider visits a site it needs to see clean code because if it doesn't you cannot tell what conclusions it will make. FrontPage does not produce clean code. The first line of a web page should be a document type declaration http://www.w3.org/TR/REC-html40/struct/global.html#h-7.1 and the rest of the page should validate accordingly.  Use the W3C Markup Validation Service http://validator.w3.org/ if you can't work out how to eliminate a specific error(s) ask in Web Development ---> Web Languages ---> CSS on EE.

The smaller the page size the better (for a home page) and 20K is a good size to aim for. http://www.flowsolve.com is nearly 2MB which means a 65k modem user could wait for ever (almost!).  It's because of the two images /images/extcontam.gif and images/scena-2.gif which need to be made into static thumbnails or very well optimized animated gifs. I took a look at some of the other images on the site and  most of them look like they are being viewed through the bottom of a swimming pool :) e.g. this one images/Recirculation_inside_chiller.JPG It is important to web optimise all images.

Next your title, it should contain your keywords/phrase so if you are optimising the page for 'CFD Consulting Services' a suitable title is <title>CFD Consulting Services</title> and this is what will appear as the first line when the page appears in the serps. The keyword meta tag is only useful in very special circumstances so delete it and the meta name="GENERATOR" tag. If you wanted to you could us these two, it doesn't really matter.

<meta name="Description" content="CFD Consulting Services from Flowsolve. Cost-effective solutions to fluid-flow and heat transfer problems in Computational Fluid Dynamics." />  

<meta name="robots" content="FOLLOW,INDEX" />

Now you need lots of text which uses the phrase CFD Consulting Services and if possible the individual words.  The text should be natural and as much of it as possible.  Aim for the key phrase to occur once as a header and near or at the beginning of the text block. Try to use this phrase 6+ times in every 100 words.

If you repeat this process for every page (using a different key phrase of course) you will be well on the way to having a site that is digestible and even tasty to the search engine spiders :)  

The next thing to do is get as many links as possible from other sites to yours using the keywords in the anchor text like this:

<a href="http://www.flowsolve.com">CFD Consulting Services </a>from Flowsolve

OK well that's about it. I have simplified it as much as possible...  If you really need a good job though employ a seasoned professional SEO.

I hope this helps.

- duz
lefty431 -

What you have suggested is not only wrong it is irresponsible. Google can detect hidden text and when it does it will drop the page from the index.

- duz
 
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duz
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Oh yeah... also, what 'office' do you work at? Interesting in seeing what you do.