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03.05.2008 at 11:39AM PST, ID: 23217202
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Discrepancy in Google Analytics Link Tracking

Asked by adworldmedia in Internet Advertising, Miscellaneous, Web Site Statistics Software / WebTrends

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We have several publishers that give us tracking links to track traffic we deliver to them...  the URL often looks like:

http://www.domain.com/?utm_source=company&utm_medium=CPC&utm_campaign=companyCPC

THis is what they use for Google Analytics.  We find that we are seeing anywhere from a 40% to 70% discrepancy in traffic from what Google reports to our internal tracking systems.

We also have other publishers that are using third party tracking systems such as Omniture, Nielsen, and ROIA; and they are all 100% on ball with our internal tracking systems.

We are wondering why this is the case?  Is it because Google Analytics is a free system that it misses some traffic during peak times?

Anyone have any info would be greatly appreciated.Start Free Trial
[+][-]03.05.2008 at 12:02PM PST, ID: 21053899

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[+][-]03.05.2008 at 12:34PM PST, ID: 21054192

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[+][-]03.25.2008 at 07:25PM PDT, ID: 21208448

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About this solution

Zones: Internet Advertising, Miscellaneous, Web Site Statistics Software / WebTrends
Tags: google analytics
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Solution Provided By: adworldmedia
Participating Experts: 2
Solution Grade: A
 
 
 
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