When you mean impressions, do you mean click throughs or unique visitors, daily?
Which equates to $250 a day?
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Question
What is an average CPM ad revenue rate for travel related sites?
I am forecasting ad revenue for a new travel related booking site and want to know what is an average CPM rate that we can expect to charge at 10,000 up to 100,000 daily CPM?
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Answers
Neither one. Impressions are page views. CTR (click-throught ratio) are one thing, unique visitors are another. You can have one visitor with 2, 3 or more impressions (page-views) and 0 CTR if the visitor doesn't click any ad.
I'm having a cost per click of around $0,03 but i'm having a cost of 0,005 per impression.
Hope this helps.
João Pinto
How much you can charge depends greatly on the quality of your traffic and how much you know about your visitors. If you have some type of membership you can sample to show your demographic you will be able to get more than if all you know is 80% of your traffic comes from the United States.
Even though you are not charging per click, the amount you can charge for CPM will still depend on your sites CTR, especially when trying to sell out all of your inventory. Typically you have a standard CPM rate, and then auction off the rest of your impression inventory. You could have 1 million impressions, but if no one is clicking through then the traffic is worthless.
Although, I cannot answer your question directly, here are some helpful links
http://www.npost.com/inter
http://sramanamitra.com/20
http://www.sitepoint.com/f
http://gigaom.com/2007/08/
http://www.i-advertising.c
I just came across this blog post and thought it might help. He suggests calling your competitors to find the average CPM in your niche.
http://courtneytuttle.com/
This may help
http://www.clickz.com/show
The average CPC in travel is 0.76.
Projected CTR * 0.76 * 1000 seems like a good place to start pricing.
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by: jppintoPosted on 2008-06-02 at 01:54:49ID: 21690425
I've a travel site and I'm using Google Adsense to get some revenue from the site. For the all period that I'm using this service, I'm having a CPM of around $5 with around 50,000 impressions.
João Pinto