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6.2

Tracking Google Adword - referrals, # of visits of that unique user, and registration

Asked by wdeley in Internet Marketing

Tags: adword, cookie, google

I'm running a marketing campaign and want to track the effectiveness of the campaign from the time a user clicks on a AdWord through a unique visitor's registration (and eventual purchases).  Google recommends setting up a ?referrer=GoogleAdwordMay2003 type type of system.

Please advise if the following makes sense/advise better way/address questions:

1.  set up link in adwords to the above http://www......com/referrer=GoogleAdwordMay2003

2.  On receiving page, grab referrer and place that into a cookie along with the date of the first visit, the number of visits (page downloads) and the unique cookie ID?

3.  If the user returns to the page, the cookie updates the visit by #1

4.  If the user registers, the database will also grab the information in the cookie (referrer, date of the first visit, and the number of visits)

Other questions
- how do I add a unique cookie ID so it can not be duplicated?

- how can I capture the cookie data before the user registers (audit Google's data and track conversion)?

- is there any other suggestions you might have?
[+][-]05/28/03 03:12 AM, ID: 8596730Accepted Solution

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About this solution

Zone: Internet Marketing
Tags: adword, cookie, google
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Solution Provided By: 3MAN8
Participating Experts: 2
Solution Grade: C
 
[+][-]05/20/03 04:21 PM, ID: 8554360Expert Comment

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[+][-]05/20/03 05:50 PM, ID: 8554671Author Comment

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[+][-]05/23/03 08:04 AM, ID: 8572499Expert Comment

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[+][-]05/27/03 11:02 AM, ID: 8592261Author Comment

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[+][-]05/29/03 07:23 AM, ID: 8606124Author Comment

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