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4.8

Google AdWords: Cost too much?

Asked by webtechy in Internet Marketing, Internet Advertising

Tags: cost, much, adwords

Dear All,

I currently use Google AdWords, but I don't find I'm getting a great conversion rate for my IT consultancy (offering web design and IT support and alike). I have set-up other campaigns and it works OK for companies offering specific services such as limousine hire in a specific area, but I don't find it works as well for my IT consultancy as this is presumably a more competitive market. Wondered if anybody had some feedback on this. I'm also looking at starting an Overture campaign doing a similar think.

Is anybody running a web design company and getting most of there business through this method for example?

I think I am employing the right techniques, using negative keywords, a number of banners to see which are most effective ... etc.

Any help much appreciated.

Regards,

Ben.
[+][-]05/06/04 08:46 AM, ID: 11006919Expert Comment

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[+][-]05/13/04 01:46 PM, ID: 11063287Accepted Solution

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About this solution

Zones: Internet Marketing, Internet Advertising
Tags: cost, much, adwords
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Solution Provided By: ThinkMetrics
Participating Experts: 2
Solution Grade: A
 
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