I have developed this search engine submission analysis over the past few years (granted it has not been updated since 2000 and only went through some basic revisions recently) I would like help in removing inaccuracies in it.
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of the three options:
1. Go to each individual index and register your page manually.
2. Use a service like http://www.selfpromotion.com/ to register many at once.
3. The BEST way is to get a program like WebPosition Gold (http://www.webposition.com). Since it is best to have a dummy index.html page for each search engine (that automatically loads your real home page) - this program is great because it makes and maintains these pages and gives you a report of your standing on each search engine.
I believe it is best to list yourself manually in the major engines but look at a SW to add your site to the numerous other engines:
You can easily do this by going to
[Google] A must submit
http://www.google.com/intl/en/addurl.html
[Yahoo] A must submit
http://docs.yahoo.com/info/suggest/
[DMOZ] A critical place to submit:
http://www.dmoz.org/add.html
[MSN]
http://beta.search.msn.com/docs/submit.aspx?FORM=WSDD2
[AltaVista]
http://www.altavista.com/addurl/default (powered by Yahoo so you can leverage Overture or just do a basic submit)
[AllTheWeb]
http://www.alltheweb.com/help/webmaster/submit_site
[SNAP]
http://www.snap.com/about/site.php
[Jayde] B2B search engine
http://www.jayde.com/submit.html
[A9] Uses Google and internal data.
[Inktomi] uses Overture, which is Yahoo owned.
It uses a spider that will get to your site if it is linked via another site. Or you can use Overture.
[Lycos/Hotbot]
Driven by Inktomi and requires Paid Services for guaranteed placement.
Also check out:
http://www.submitcorner.com/Tools/Submit/ [submit to multiple sites]
http://www.selfpromotion.com/ to register many at once.
http://www.webposition.com (this is a good tool)
http://www.ultimatepromotion.com
There is one software in one of the threads in here that supposedly does really well- its called AdWebb:
http://www.cyberspacehq.com/products/AddWeb/home.shtm
some additional info:
http://www.searchengineguide.com/
is a good site too.. goto the bottom of the page and you will see some articles...
in this site here are some ranking's articles:
http://www.searchengineguide.com/rankwrite/
http://marketwizz.net/searchengine1.html
some pretty good articles here:
http://www.iboost.com/promote/search_engines/index.html
http://searchenginewatch.com/
Google's info for Webmasters:
http://www.google.com/intl/en/webmasters/
ABOUT RANKINGS and INDEXING:
A good summary on how to improve rankings in various engines:
http://www.searchengines.com/searchEnginesRankings.html
http://builder.com.com/5100-6375-5144564.html
Bottom line is that it varies on algorithms and there will be no single silver bullet. Your best ally is CONTENT, CONTENT and CONTENT!
Some search engines depend on META TAGS such as Keywords and/or description. Then there are search engines that do full text searches and count the number of times the search term was found on your page as an indicator of how well you matched up.
Some sites rate the priority of your page by how many people visit it when it comes up on search results (popularity via click throughs) and others use popularity by how many people link to you (popularity via link backs)
Target the main search engines (Google, Yahoo, DMOZ, MSN)
Some search engines have algorithms to recognize spam-like meta tags, and give them the same attention you give to email spam. So don't put the same keyword over and over again in your pages.
Most search engines consider page content (keyword matches, etc), title, link popularity, meta tags and even words in the URL when ranking your site. Matching content of the page via text, alt tags and links helps as well since algorithms look for a good match. If you do a high match (like 80% of your page matches the keyword, then it probably will be viewed as spam and not a legitimate site) I believe you want to keep your match to something reasonable to give a good mix of content and matching of keywords.
Check out this article:
http://webmonkey.wired.com/webmonkey/01/23/index1a.html
Alot of search engines use spiders to crawl through your site... so they will browse your site.. its visible internal links etc... so what server side language you use... it won't matter because the spiders will crawl through the generated HTML. Most search engines (esp google) regularly crawl sites to keep up to date. You don't have to keep submitting your site to them but if your site does go through a major overhaul, then I would recommend it.
META tags can be used to force a search engine to perform tasks which you dictate. Through the meta tag you can tell the search engine to ignore a page (handy if your building a site and do not want a page indexed via search but gotten to via your site's internal links.) or you can specify that you want the page crawled over word by word. Meta tags also identify keywords and present a web site description. Another useful function of meta tags is its ability to tell the search bot to return to your site after a certain time period and crawl over the page, thereby, updating its data base. Though I can't attest to how many bots actually use that. Most of them are automated.
To have a robot roam all the contents of a page, insert the following meta tag.
<Meta Name="ROBOTS" Content="ALL">
To have a bot come back to visit your site at a predetermined interval of days, insert the following meta tag
<Meta Name="revisit-after" Content="15 days">
Though Meta tags play a small role in rankings- you want to still have them and leverage them by using the keyword and description meta tags.
<META NAME="KEYWORD" CONTENT="put your keywords here">
<META NAME="DESCRIPTION" CONTENT="write your description here.>"
Keep the meta tag description shorter than 200 characters and 25 words, including spaces.
Two other useful commands are the "noindex and nofollow" directives. If neither of these is used, the default is for the spidering bot to "index" the page for the public's use during a search and to "follow" all links on the page. If you want one or both of these conditions set to false, place them in the tag like this:
Do not repeat the index, noindex, follow, nofollow descriptors. These are valid uses of the noindex, index, nofollow, follow commands
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow">
These are invalid uses of the noindex, index, nofollow, follow commands.
<meta name="robots" content="noindex,index,follow">
<meta name="robots" content="index,nofollow,follow">
<meta name="robots" content="no index,index,nofollow,follow">
<meta name="robots" content="index,index,follow,follow">
While the above meta tag is not case sensitive it is sensitive to repeating or conflicting directives. Using the nofollow command will prevent the spidering robot from following the links contained on the respective page. Some of your pages may be linked to other sites in this case and you may not want to send the bot to that site. On the other hand, the links on your pages may lead to more of your pages, in which case, you may want the search bot to follow those links.
A few old tricks:
Create doorway pages: Find some sites that give out free web space and put up pages there with lots of your main site's keywords and links to different pages in your site. Link popularity (how many other sites link to yours) is a factor in search engine algorithms. So if you can't get other people to link to your site, make your own! Don't have these doorway pages be blatant and have a refresh or just a link to your site. Try to get these pages/sites to be legitimate. The best approach for this is usually link swaps with other informational or non-competitive sites.
Boost your linkpop: Try and find other sites that will link back to you. Some search engines will boost your rankings depending on how many sites are linking to you... so the more "gateway" sites you have the better ranking you will get.
Usage of key words in the actual url. (this boosts visiblity in Google). I have had som really good success and so have friends that I have advised with Google.
I will admit that I have never paid for any SEO and the sites I have run and helped run do show up in the top 10 or top 50. Remember most users do go through the first few pages of search so being in the top 10 is not critical and do NOT fall into the garbage marketing tactics of top 10 placement guaranteed- b/c most of the time they can't guarantee it.
One additional note: If you are using a server side script that requires url params etc to display pages and want those pages indexed you may want to look at:
http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/dynamic-content-promotion-2.php
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TIA,
CJ
Note: Pts will be adjusted as seen fit.
by: duzPosted on 2005-01-07 at 15:20:27ID: 12989329
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of the three options:
1. Go to each individual index and register your page manually.
2. Use a service like http://www.selfpromotion.c
3. The BEST way is to get a program like WebPosition Gold (http://www.webposition.co
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The days of submitting sites to search engines has long since past. The professional webmaster will now trigger a visit from the search engine bots and a crawl of his site by simply getting an inbound link from a frequently crawled page that is already well indexed. Search engines have become very quick at picking up new sites through this ‘natural’ process and not only is it now faster to get indexed this way but the search engine knows (by definition) that there is at least one inbound link. If it finds the site through submission then the inbound link counter is at zero and nothing much will happen until it finds the first inbound link which it will be in no hurry to do.
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I believe it is best to list yourself manually in the major engines but look at a SW to add your site to the numerous other engines:
You can easily do this by going to
[Google] A must submit
http://www.google.com/intl
[Yahoo] A must submit
http://docs.yahoo.com/info
[DMOZ] A critical place to submit:
http://www.dmoz.org/add.ht
[MSN]
http://beta.search.msn.com
[AltaVista]
http://www.altavista.com/a
[AllTheWeb]
http://www.alltheweb.com/h
[SNAP]
http://www.snap.com/about/
[Jayde] B2B search engine
http://www.jayde.com/submi
[A9] Uses Google and internal data.
[Inktomi] uses Overture, which is Yahoo owned.
It uses a spider that will get to your site if it is linked via another site. Or you can use Overture.
[Lycos/Hotbot]
Driven by Inktomi and requires Paid Services for guaranteed placement.
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There are three main search engines worth worrying about – Google, Yahoo and MSN all with very efficient spiders. The Yahoo link you give is for Yahoo directory submission. Also DMOZ and Jayde are not search engines either, they are all directories and directories do need to be submitted to because the do not have spiders.
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Also check out:
http://www.submitcorner.co
http://www.selfpromotion.c
http://www.webposition.com
http://www.ultimatepromoti
There is one software in one of the threads in here that supposedly does really well- its called AdWebb:
http://www.cyberspacehq.co
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These sites are a complete waste of time and some of them are only there to farm your email address and stick a ‘naive’ label on you before they sell your details to someone else.
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some additional info:
http://www.searchenginegui
is a good site too.. goto the bottom of the page and you will see some articles...
in this site here are some ranking's articles:
http://www.searchenginegui
http://marketwizz.net/sear
some pretty good articles here:
http://www.iboost.com/prom
http://searchenginewatch.c
__________________________
I am not going to knock SEO sites and forums like these because there are a lot of well meaning people posting and writing articles on them. The problem is that there is way too much inaccurate and out of date information on these sites. I personally never send questioners to sites like these because how are they to determine what is correct and what is incorrect information? Many questioners come here after visiting these types of site and reading conflicting advice and now want a definitive answer. Why send them back to get confused again?
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Google's info for Webmasters:
http://www.google.com/intl
__________________________
This is a good page as indeed is the whole Google Webmaster Info section.
__________________________
__________________________
ABOUT RANKINGS and INDEXING:
A good summary on how to improve rankings in various engines:
http://www.searchengines.c
http://builder.com.com/510
__________________________
The first link has completely out of date information and the second link is just poor quality dogma.
__________________________
__________________________
Bottom line is that it varies on algorithms and there will be no single silver bullet. Your best ally is CONTENT, CONTENT and CONTENT!
Some search engines depend on META TAGS such as Keywords and/or description. Then there are search engines that do full text searches and count the number of times the search term was found on your page as an indicator of how well you matched up.
Some sites rate the priority of your page by how many people visit it when it comes up on search results (popularity via click throughs) and others use popularity by how many people link to you (popularity via link backs)
Target the main search engines (Google, Yahoo, DMOZ, MSN) __________________________
No search engines I know of has such simple algorithms and DMOZ is a directory not a search engine.
__________________________
__________________________
Some search engines have algorithms to recognize spam-like meta tags, and give them the same attention you give to email spam. So don't put the same keyword over and over again in your pages.
Most search engines consider page content (keyword matches, etc), title, link popularity, meta tags and even words in the URL when ranking your site. Matching content of the page via text, alt tags and links helps as well since algorithms look for a good match. If you do a high match (like 80% of your page matches the keyword, then it probably will be viewed as spam and not a legitimate site) I believe you want to keep your match to something reasonable to give a good mix of content and matching of keywords.
Check out this article:
http://webmonkey.wired.com
__________________________
Alt tags? Keywords in the URL? When to use them and why that is the important thing to know. The webmonkey link is over three and a half years old which is several lifetimes in the SEO world.
__________________________
__________________________
Alot of search engines use spiders to crawl through your site... so they will browse your site.. its visible internal links etc... so what server side language you use... it won't matter because the spiders will crawl through the generated HTML. Most search engines (esp google) regularly crawl sites to keep up to date. You don't have to keep submitting your site to them but if your site does go through a major overhaul, then I would recommend it.
META tags can be used to force a search engine to perform tasks which you dictate. Through the meta tag you can tell the search engine to ignore a page (handy if your building a site and do not want a page indexed via search but gotten to via your site's internal links.) or you can specify that you want the page crawled over word by word. Meta tags also identify keywords and present a web site description. Another useful function of meta tags is its ability to tell the search bot to return to your site after a certain time period and crawl over the page, thereby, updating its data base. Though I can't attest to how many bots actually use that. Most of them are automated.
To have a robot roam all the contents of a page, insert the following meta tag.
<Meta Name="ROBOTS" Content="ALL">
To have a bot come back to visit your site at a predetermined interval of days, insert the following meta tag
<Meta Name="revisit-after" Content="15 days">
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The <Meta Name="ROBOTS" Content="ALL"> is unnecessary as it is the default and no robot in history has ever used the <Meta Name="revisit-after" Content="15 days">
__________________________
__________________________
Though Meta tags play a small role in rankings- you want to still have them and leverage them by using the keyword and description meta tags.
<META NAME="KEYWORD" CONTENT="put your keywords here">
<META NAME="DESCRIPTION" CONTENT="write your description here.>"
Keep the meta tag description shorter than 200 characters and 25 words, including spaces.
__________________________
The meta description tag should be 25 to 30 words or less and use no more than 160 characters in total including spaces. The meta keyword tag can be left out because no search engine uses for ranking purposes but if you really want it use it for common misspellings of your keywords and Yahoo alone will like that.
__________________________
__________________________
Two other useful commands are the "noindex and nofollow" directives. If neither of these is used, the default is for the spidering bot to "index" the page for the public's use during a search and to "follow" all links on the page. If you want one or both of these conditions set to false, place them in the tag like this:
Do not repeat the index, noindex, follow, nofollow descriptors. These are valid uses of the noindex, index, nofollow, follow commands
<meta name="robots" content="index,follow">
<meta name="robots" content="noindex,follow">
<meta name="robots" content="index,nofollow">
<meta name="robots" content="noindex,nofollow"
These are invalid uses of the noindex, index, nofollow, follow commands.
<meta name="robots" content="noindex,index,fol
<meta name="robots" content="index,nofollow,fo
<meta name="robots" content="no index,index,nofollow,follo
<meta name="robots" content="index,index,follo
While the above meta tag is not case sensitive it is sensitive to repeating or conflicting directives. Using the nofollow command will prevent the spidering robot from following the links contained on the respective page. Some of your pages may be linked to other sites in this case and you may not want to send the bot to that site. On the other hand, the links on your pages may lead to more of your pages, in which case, you may want the search bot to follow those links.
A few old tricks:
Create doorway pages: Find some sites that give out free web space and put up pages there with lots of your main site's keywords and links to different pages in your site. Link popularity (how many other sites link to yours) is a factor in search engine algorithms. So if you can't get other people to link to your site, make your own! Don't have these doorway pages be blatant and have a refresh or just a link to your site. Try to get these pages/sites to be legitimate. The best approach for this is usually link swaps with other informational or non-competitive sites.
Boost your linkpop: Try and find other sites that will link back to you. Some search engines will boost your rankings depending on how many sites are linking to you... so the more "gateway" sites you have the better ranking you will get. __________________________
Doorway and gateway pages are just what you say they are ‘old tricks’ and the modern versions of these tricks should only be used in very specific and exceptional circumstances otherwise they really are counter productive.
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Usage of key words in the actual url. (this boosts visiblity in Google). I have had som really good success and so have friends that I have advised with Google.
__________________________
I don’t know what you mean by “boosts visiblity in Google” but using the keyword in the url is good for anchor text http://www.experts-exchang
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I will admit that I have never paid for any SEO and the sites I have run and helped run do show up in the top 10 or top 50. Remember most users do go through the first few pages of search so being in the top 10 is not critical
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Current research shows the opposite, most searchers never get beyond the first page and I personally know sites for example where the difference between position one and five is over a $1m a month revenue.
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and do NOT fall into the garbage marketing tactics of top 10 placement guaranteed- b/c most of the time they can't guarantee it.
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Agree 100%
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One additional note: If you are using a server side script that requires url params etc to display pages and want those pages indexed you may want to look at:
http://www.searchenginepro
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Search engines have got much better at indexing dynamic urls so it the url is not too complex there is no need for rewrites.
In General: I think your standard post while trying to be comprehensive fails because it leaves out hundreds of important considerations like Site Maps and Google’s PageRank. I guess we can’t post a book on everything about SEO each time someone asks about how to get there site ranked high by search engines. That is why I tend to refer those new to the subject to this tutorial http://www.seo-guy.com/tut
I hope I have helped...
- duz