I am setting up an eCommerce site for a brick and mortar customer whose existing client base gets different levels of product discount and shipping / handling fee structures. The eCommerce site must support both this existing B2B market and anticipate a burgeoning B2C. My question: how to segment the customers in the online store environment so that when they check out, the discounts kick in?
Other factors:
The client uses Navision for customer profiles / inventory management
The Navision database does not distinguish between existing B2B and B2C customers
While there won't be a direct communication between the eCommerce engine and Navision, the data fields of the former will mirror the latter
B2B customers are all over the map in terms of technical savvy
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