SEO Job Responsibilities

mcse20002000 -

>What are the job Responsibilites of an SEO

To get the client's site to the top of the SERPs and to maximize ROI for PPC :)

>Job AD / Description

Here is a Job Description for an SEO manager posted by recently by a large Internet marketing services firm:

ESSENTIAL DUTIES AND RESPONSIBILITIES

The successful SEO manager will use (company name deleted) tools to track site rankings, traffic, and ultimately sales. This data will be used to develop plans for improving sites' positioning. The job requires excellent computer and Internet skills, and a desire to understand search engine ranking methods. To perform this job successfully, an individual must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned.

Website Optimization Strategies

*Website optimization for search engines: HTML, site structure, and page layout issues

*Identify and implement strategies for increasing traffic through organic search listings without creating the risk of being blacklisted

*Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news

*Research and resolve link architecture, HTML code, and content and navigation issues

*Assist in layout of webpages when needed

Tracking and Reporting

*Continually monitor organic search rankings to maximize traffic and sales

*Analyze website strategies and translate anecdotal or qualitative data into recommendations and plans for revising the strategies

*Create and review daily, weekly, and monthly sales reports for multiple online sites and promotions

External Links

*Build quality link partners

Keyword Research

*Keyword research using WordTracker, Overture, Google, and internal tools

*Categorize, organize, and refine keyword lists

QUALIFICATIONS AND EXPERIENCE

The requirements listed below are representative of the knowledge, skill, and/or ability required. Applicants should also have experience in the essential duties outlined above.

*2+ years experience in online marketing, preferably doing search engine optimization

*Search engine optimization, pay-per-click advertising, and affiliate marketing experience highly desirable

*Bachelor's degree in Information Science, Math, Computer Science, MIS, Business, English, Journalism, Advertising, or Communications

*Proficient in the use Word, Excel, Outlook, and Internet Explorer – Self-directed when faced with support issues

*Knowledge and experience with HTML and Excel

*Experience downloading reports from the Internet and creating reports with the downloaded data

*Excellent verbal communication skills

*An ability to work individually on a project or in a team environment

*Demonstrated ability to manage details, efficient work habits, and overall flexibility

*Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

*Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

*Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility

- duz