Right now I have no <H1>, <H2> tags in the page because they are too big. I have 2 paragrahs on my home page that contain 3 keywords within the paragrah. If I use an <H1> tag for the most import and <h2> for the next within these paragraphs, then style it with CSS to be a normal font size,is this considered spam? Would it be better if I just forget about having any <h1>-<h3> tags or hide them with CSS? By the way, I have to put the CSS in the head. I won't go into it, but take my word for it - in this senario, I can not uplaod a separate .css file.
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btw, your heading tags should create an "outline" of your page - see this W3C tip for more info:
http://www.w3.org/QA/Tips/
Depending on the kind of restyling it can be considered spamm (same case as using tons of small font words in the same colour as the background) but in most cases I think google just ignores h1, h2... tags that are in the middle of sentences or in places where it doesn't make sense.
So, unless you're abusing it much (making an entire page in h1, restyling it to normal size) you probably won't get in trouble, unless the competence reports you and Google decides to take a look.
But frankly, it isn't worth the effort, don't bother doing it even if there's no repercusions, as there won't be positive repercusions either, and the rule can change and become a reason to put your page out of the listings when they decide that (Google criteria is dinamic and they aren't obligated to tell you when a "creative use of styles" becomes ilegal spam).
No i would just resize aln use only H1 tags as these are the main tags the search engine will see as "Important" Try to include a keyword in this tag and in the body text, and you should see a high ranking page for that keyterm, not forgetting to also include it in the title tag and the meta keywords...
Shane
What I meant is this:
<html><head><title></title
<style>
.normalsize {font-family: Arial, helvetica, sans-serif; font-size: .6em; color: #663342}
</style>
<body>
<h1>This is the text</h1>
<h1 class="normalsize">This is the normal size text</h1>
this is the text
</body></html>
It works I've tried it out with IE.
Cheers,
~Lil
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by: PaulPositionPosted on 2006-01-13 at 08:09:26ID: 15692556
My 2 cents.. : There's no point trying to 'cheat' google.
Google tries (with limited success, but eh!) to compute how a human being would consider a given web page. For that, it does look at things like titles and section titles (H1-H6), to see what appears to be important information. -- The important part, however, is "how a human being would consider".
Think about it : if you think those words are important for google, don't you think it'd be important also for your website's VISITORS to see it is? After all, google hits will NEVER convert into sales, HUMAN hits will. Not to mention that google is constantly changing its ways, so that what sounds like great trick today might just fell short of handicap tomorrow.
On this particular problem, I very (very, very) much doubt that google would penalize you for having re-sized your H1 and H2 text. HOWEVER, I strongly suggest you reconsider the structure and try to apply the H1 to H6 tags to their rightfull use, that is titles and section-titles. If those keywords are important enough, then there's good chance you can use them as title for a subsection or a paragraph or whatnot. Then they'll impress both google AND the potential client.