Question

My Index.HTM page is mostly a Flash movie, I put what I thought was all the proper stuff into the HTML code to get me into search engines but no luck......

Asked by: tjmustang

Here is the HTML code from my Index.HTM page.  Do I need a robots file?


<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"
"http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<title>The Insurance Company Professional Insurance Broker Anytown PA 19001</title>
<meta name="keywords" content="The Insurance Company, The Insarance Company, Professional Insurance Broker, Anytown PA,  Anytown PA, Any County Pennsylvania, 18976, Commercial Insurance, Employee Benefits, Risk Control Services, Personal Insurance, Auto Insurance, homeowners insurance"
<meta name="description" content="The Insurance Company Professional Insurance Broker Warrington PA 18976"
<meta name="robots" content="index, follow">
<style type="text/css">
<!--
body {
      background-color: #BBDAEF;
}
-->
</style></head>

<body>
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="784" height="692" align="top">
  <param name="movie" value="Intro.swf">
  <param name="LOOP" value="false"><param name="SCALE" value="noborder">
  <embed src="Intro.swf" width="784" height="692" loop="false" align="top" scale="noborder" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash"></embed>
</object>
</body>
</html>

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Asked On
2006-07-24 at 19:52:02ID21930480
Tags

html

,

index

Topics

Internet Marketing

,

Internet Search Engine Optimization

Participating Experts
4
Points
125
Comments
11

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Answers

 

by: ShaneJonesPosted on 2006-07-25 at 00:17:01ID: 17173804

You cannot get into top ranks from just Title, Meta Keywords, and Meta Description.

Please also have a look at searching EE, thats what the search facility is there for. There have been loads of posts related to Flash and SEO.

Put simply it cannot be done.

http://Q_21699045.html?query=Flash&topics=342

Maybe create some HTML pages to go with your flash page.

Hope this helps.

ShaneJones



 

by: ShaneJonesPosted on 2006-07-25 at 00:18:15ID: 17173809

 

by: ashishjvwPosted on 2006-07-27 at 00:50:12ID: 17190755

You can get top rankings even if your index is flash. Example http://www.hersheys.com/

1. Add more content and pages.

2. Get many links to your site.


Regards,
AHT

 

by: pigmentartsPosted on 2006-07-27 at 08:39:28ID: 17193725

> You can get top rankings even if your index is flash. Example http://www.hersheys.com/
Google can not read flash, and PR it NOT a indication of how well a site is doing in rankings! That site is very poorly coded (well the CSS  and HTML4 is) although it has 27,700 pages in Google (indexed) it does not come up for much!

Ie type the first thing in on the index page which is in flash eg this..  “Can search by recipe, food category, or Hershey product used" search the exact phrase, (no one other site than Hersheys has those work in that order) but where is Hersheys? All I see are on referring sites!

If you type one of there chocolate bars in, yes they do come up ie “HERSHEY’S KISSES”, but its not a popular word, and for the most poplar words they have content on the page as well as flash. In fact i can not find a high ranking word which the "home page" comes up for. I have found high words that it come up for that is not the home page!

This is how Google will see that home page: http://www.gritechnologies.com/tools/diagnostic.go?www.hersheys.com/

Sorry, but a comment like you can get top ranking with just flash and lots links is very bad advice form a SEO person, yes flash looks nice but real text and good content is what you need also to make you site work.



 

by: pigmentartsPosted on 2006-07-27 at 08:40:20ID: 17193737

Think I have had to much chocolate today, that’s what’s wrong with me, lol

 

by: tjmustangPosted on 2006-07-27 at 12:43:28ID: 17195931

The only reason I used flash was to do picture of the office building as an intro then it redirects to home.htm where most of the content is at.

 

by: ashishjvwPosted on 2006-07-27 at 13:21:49ID: 17196227

Na, too much chocolate once in a while wont do you any harm :)

1.
"Google can not read flash, and PR it NOT a indication of how well a site is doing in rankings!"
->Google cannot read flash ?
Which year we are talking about. No i think it reads some flash content NOW.
Just for our info!

2.
"If you type one of there chocolate bars in, yes they do come up ie “HERSHEY’S KISSES”, but its not a popular word, and for the most poplar words they have content on the page as well as flash. In fact i can not find a high ranking word which the "home page" comes up for. I have found high words that it come up for that is not the home page!"
->You should have tried typing in the keyword "chocolate".


Regards,
ASHISH T.

 

by: pigmentartsPosted on 2006-07-27 at 15:46:53ID: 17197245

fair point put i do think they are one of the exceptions because of who they are. My point is flash only sites MOST dont do  well in Google because Google can NOT read flash files like html.

Ok I will admit and acknowledge Google has for a while been crawling Flash sites and yes it can scan the created movie file, BUT Google does NOT understand flash like say HTML, it does not know how to read it correctly.

I didn’t want to go into this because all I wanted was to point out was Flash for valuable content is not good advice for mortals like you and me. Google has been making exceptions to their rules for a long time, and you and me wont get away with it. Just stating Flash can be read and is ok because that site does well is not good advice to anyone.  

So I have been forced into giving my 2p on flash…

Flash is nice, but don’t use it for menus or content, why? well…

Google has been known for a while to crawl flash, .swf is one of their readable formats listed on their site. Google can read many types now like pdfs etc
 
But…

Google are in a very early stage and its going to be a long time yet before they get it right, and how things move on who knows what we will be all using by then anyway! Google are always the first to do this sort of stuff because they want to prove they can, type into Google: hersheys filetype:swf look at what crap it gets.

At the moment Google is not quite sure how to handle flash, they are still playing around with it.. But I am not saying Google will not start to index flash like HTML because they may, but we all jumped when Google were the first to crawl dynamic sites and index them, still Google decided what and when to index.

Quote Google: “Yes, Google indexes pages that use Macromedia Flash. However, our crawlers may experience problems indexing Flash pages.”

“You may want to consider creating HTML copies of these Flash pages for our crawler.”

“Finally, you might consider creating and submitting a detailed Sitemap of your pages using Google Sitemaps”

http://www.google.com/support/webmasters/bin/answer.py?answer=35267


right, so my advice is flash, not ready yet, use it but not for important things. as for SEO, start here: http://www.seo-guy.com/tutorial.html (yes i know this has been posted a million times but its good)

 

by: pigmentartsPosted on 2006-07-27 at 16:02:04ID: 17197315

Last, insurance is right in the deep end, its hard in the sea to be top for such a word (unless your willing to pay for ads).

Try to start off by narrowing down the market a bit, ie “insurance in London” could go even better and narrow it down like, “commercial insurance in London” you may fine that by targeting one area brings more customers than a general term anyway. (not saying use these keywords you need to do your own keyword research)

If you do go for such keyword then the rest of your site must reflect this in content etc.

There is a lot more to this than that, a lot more, but have a read of that link above do the right keyword research, get some links to your site, write valid code and see what happens!

ashishjvw, not being pedantic I am just really sad and been looking at this computer screen far too long, now where is my chocolate… found it!  

 

by: duzPosted on 2006-07-28 at 02:23:55ID: 17199424

ashish -

>You should have tried typing in the keyword "chocolate".

Where does hersheys.com rank for |chocolate| ?

pigmentarts -

>start here: http://www.seo-guy.com/tutorial.html (yes i know this has been posted a million times but its good)

It is good and I used to recommend it as you know.  However it has not been updated in a while and has got behind the times so I recently wrote a new one which is more current, you can see it here http://www.seo-blog.com/tutorial.php

tjmustang -

For you it even has a section on Flash http://www.seo-blog.com/flash.php and if that doesn't convince you here is a quote from a usability study as long ago as the year 2000.

"The Flash version of Tiffany.com scored lower than the HTML version of Tiffany.com in every objective measure, and was rated inferior by testers in 11 out of 12 subjective criteria. Testers using the HTML site completed the timed task more than 40% faster than those using the Flash site."

Two and a half years later Tiffany finally got the message and dumped the Flash version. Hershey's are taking a little bit longer :)

- duz

 

by: pigmentartsPosted on 2006-07-28 at 11:16:17ID: 17203279

duz, i like, thanks. and thanks for talking the time to write such a blog.

like the bit about search engine friendly URLs, i have been testing different types for sometime with strange results.

i had a system which creates static html pages from dynamic ones to see the results and the site did very well bringing that product page up for the keyword.

then a did another site using dynamic pages but with friendly URLs in ColdFusion and for some strange reason the same dynamic  page did better than the static ones.

i looked at the results and found the only reason must be the dynamic ones had a date feild which changed everytime on the fly. i included some javascript on the static page to do the same and the static pages jumped up passed the dynamic ones!

make of that what you will?

 


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