Hi Bob,
I spend for my clients a lot of money each month on both PPC programs (Google & Overture) and while I feel both are very important to use, I much prefer to use Google's Adwords program rather than Overture.
With Overture their interface is sometimes confusing; you must wait for an editor to approve your ad listings and it can take literally days before you see your ad listings showing-up in the search engines.
However, there have been many times where Overture was much cheaper on a number of keywords verses Google and I've obtained the same Return On Investment and other positive results using Overture.
And for bigger news, Overture is about to release a newly revamped PPC system that will be much easier to use; will not require a waiting period as ads can be online within a minute and a ton of other features.
To learn more about the Overture PPC upgrade and what's new, click on the link below.
http://searchmarketing.yah
Good Luck!
Mark
Main Topics
Browse All Topics





by: weikelbobPosted on 2006-10-17 at 18:35:17ID: 17753611
It's for a web design company