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7.6

Keyword / phrase management

Asked by bcops in Internet Marketing, Adobe Type Manager, Internet Search Engine Optimization


Hi,

I've got a no. of keyword/phrase management queries, almost a mini-survey really.  If anyone is able to quickly fire off some thoughts/replies that'd be grand, but if not - anyone know of any good sources to look for this information?

- How do people generate a decent set of keywords/phrases for SEO/PPC work? So you get a set of keywords/phrases that you *think* are good for your site, but how then do you generate a wider set? Guesswork? Any tools? If so, which tools?
- How do you go about finding meaningful volume and competition data for those keywords/phrases?
- Once you've got a large set of keywords/phrases, how do you go about categorising them? Just by using a spreadsheet? Or some tool?
- Once you've got a set, what process do people go through to choose which ones to apply to which pages?
- Do people have any keyword management tools that they recommend?
- And, finally, can you apply keyword management tools to SEO as well as PPC? Seems that most such tools are entirely PPC focused.

Many thanks,
Ben
[+][-]10/20/06 07:26 AM, ID: 17773983Accepted Solution

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About this solution

Zones: Internet Marketing, Adobe Type Manager, Internet Search Engine Optimization
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Solution Provided By: AJKConcepts
Participating Experts: 2
Solution Grade: B
 
[+][-]10/20/06 11:11 AM, ID: 17775801Assisted Solution

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