Companies guarrentying No.1 Google listings

Hi Hube02, thanks for your post.

I'm trying to work out how you/they do this and I think it may be something like this...

Say there is an Internet Marketing company is called Nikeee who have SEO'd their site to the absolute best it can be.  Their header tags are well done, description fields are made up of both standard keywords AND a bit of dynamic (changing) content which all comes together to build a Google/Yahoo listing.  This listing will easily be number one given the right content.

I pay them money
They put a page on their site containing this information.  The URL is still listed in their company name.
They then stick a temporary redirect on the page to point to my site
Now the reason they are number 1 in the listing is because they have many clients set up on their domain name.  Any page hosted on Nikeee is automatically going to be competitive if someone types the right keyword


Or do they just use PPC?

What do you think
Other input very much welcome!

Redirects can help, but only in the short term. They need to get links to the site. These links need to be on sites that are respected. If the site is SEO'd the best that it can be then adding links from respected sites helps. Perhaps their site is respected, however, if they just have a bunch of sites linked from theirs' then it starts to look like a link farm and will soon be ignored.

I'm going to be honest with you. I'm not an expert at SEO. I work at an Internet Marketing company, but I don't do the internet marketing stuff myself. I'm a developer and I implement what the experts at it here want done. I do know however that getting quality links to a site is the most important thing. Without those links your site can be the best in the world and still it will not get into the SERPs.

PPC can help, but it is only temporary while other methods are used to build natural traffic through linking.

Perhaps they have an "IN" with a well respected site. This is always possible.

Any other thoughts on this?

PPC is always a quick way to "guarantee" a number 1 ranking.  Technically, it might be only way to get the true top ranking.

Getting to the top of the organic list is different for every keyword.  What it takes to rank for "girls dancing" is nothing like getting to the top for "miami real estate"

That being said, the only way to consitently get top rankings is through link building.

How your particular company plans on doing that, I can't say.  But common ways are building links through web 2.0 sites (squidoo), social bookmarking sites (delicious.com) and article distribution (ezinearticles.com)

So gwkg, what your saying is that companies you pay to do something actually are only link building and nothing more?

My question was how do these companies guaranty you will be top (or close) in search engine results?  Hube02 suggests that while link building and the quality of the ad is important there may be an IN with Google, Yahoo, Bing etc.  What this IN is perhaps needs to be clarified.

Paying a company who just went off and created load of PPC campaigns would annoy me no end - I could arrange that!

I should also mention that its a lot easier to get something like squidoo.com/yourbusiness ranked than yourbusiness.com.

Why don't you just ask them what they are going to do to get you ranked #1?

@gwkg

Our contracts and promises are worded more carefully. While our aim is always that number 1 position, we don't even guarantee the first page. The problem with guarantees of this nature is what happens if you don't come through. While we don't make this guarantee, we do bring up and show prospective clients results of searches where we have archived that coveted #1 spot as well as those where we have placed clients on the first page. Like I said, the problem is, if you promise that #1 position and don't deliver, then what? refund their money? It is a guarantee isn't it?