We are going in to a little bit of a struggle.
We are making a print ad and we want to advertise for our new section
sub.domain.com
but other people suggested that it's not understood that it's a domain.
So they voted for www.sub.domain.com. Which from my point of view is a little misleading as you have four words in the domain and seeing a print ad like this could be confusing (I know technically it would still give the same page) so our options for the print Ad are as follows:
1) www.sub.domain.com
2) http://sub.domain.com
3) visit: sub.domain.com
which would be the best to go for?
We know that the standard would be going for www.domain.com but we now have a sub-domain.
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because the service is not officially ours and someone is paying us to host it so it has to be in a subdomain. The entire trick was to host it as a subdomain on our website instead of they making an entire domain for this service, so it's in our benefit that it's hosted next to our domain.
But why is www.sub.domain.com a disaster?
www.sub.domain.com is a disaster because it is one of the strangest domain formats me/you/anyone has ever seen. It is the one choice that WILL create the (non-existent) problem that you are trying to solve.
If your company has decided that a subdomain is confusing, how can they possibly think the solution is adding an additional subdomain?
Personally, I think you know that a subdomain isn't all that confusing to most people and someone at your company has created a problem that doesn't exist.
BUT If you are truly marketing to a demographic that is going to be confused by a subdomain then, I have to say it again, you shouldn't be using a subdomain.
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by: gwkgPosted on 2009-10-14 at 09:34:31ID: 25572401
www.sub.domain.com is a disaster ready to happen, but they have a point that #3 might be a little confusing.
Your real choices are to either go with #2 or create a url that redirects to the subdomain. http://domain.com/sub forwards to http://sub.domain.com.
Since the goal of your ad seems to be introducing the new URL, I would go with http://sub.domain.com
A question that your company needs to ask itself is:
If we feel that our target audience will be confused by a subdomain, then why are we using one?