Question

Google Merchant Center

Asked by: wood1e

Hi,

Thinking of using Google Merchant Center, but Google only seems to allow URLs for each product.  Yet on my website there are several products on each page.  

How would I input the URL of my product(s) if I uploaded products to Google Merchant Center, as without URLs this 'new' Google service is not a lot of good???!!!??!

Or have I missed something?

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Asked On
2009-10-13 at 10:02:44ID24808477
Tags

Google

Topics

Internet Marketing

,

Search Engines

,

Internet Search Engine Optimization

Participating Experts
1
Points
500
Comments
5

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Answers

 

by: gnarlysagePosted on 2009-11-01 at 19:44:09ID: 25716963

You did not miss anything - That is a requirement. For situations such as this - we add a single product a second time - once with multiple products for ease of shopping (excluded from feed) & then we add the product as a single item for Google. This google item has related products mentioned in the product to direct visitors to the human friendly page.

 

by: wood1ePosted on 2009-11-02 at 01:35:53ID: 25718050

So you create a separate page for one product?  And then this page is linked to the actual product category page?

 

by: gnarlysagePosted on 2009-11-02 at 04:31:25ID: 25718771

yes - using a related product if the cart has this feature & then in the description. We link to the broader category & also link to the manufacturers page in some instances - like this:

See more products in Cameras
See more products from Nikon

 

by: wood1ePosted on 2009-11-02 at 04:43:39ID: 25718827

I see...well I suppose that is what I will have to do, it is a shame!! Maybe I should have gone with one page one product on my website!! :)

 

by: gnarlysagePosted on 2009-11-02 at 04:46:36ID: 25718846

Yeah - We end up doing both in the end. One for the search engines & one for humans. If we can, we try to design the menu so that it reduces confusion for human vistor.

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