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8.5

SEO and H1 image replacement

Asked by alex_wareing in Internet Search Engine Optimization, Cascading Style Sheets (CSS)

Tags: image, h1, seo, replacement

We have just launched a CSS redesign for a client. The site is here:
http://www.mycustomer.com/

The client is very happy with the site however they have had a lot of SEO work done to try and improve the rankings of the site.

The client read an article on google about hiding H1 tags, the main body of which is:
"
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:

    * Using white text on a white background
    * Including text behind an image
    * Using CSS to hide text
    * Setting the font size to 0

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because:

    * The link consists of hidden text (for example, the text color and background color are identical).
    * CSS has been used to make tiny hyperlinks, as little as one pixel high.
    * The link is hidden in a small character - for example, a hyphen in the middle of a paragraph
"

The client is worried that they will be penalized by google because of the H1 image replacement used on the site redesign. However the image replacement we have used is not to try and trick the search engines its to try and make the page as semantic as possible and so we can include custom typography in the company name/logo. Do you think this will cause a problem with regards to search engines and SEO?
[+][-]08/31/07 04:04 AM, ID: 19807137Accepted Solution

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About this solution

Zones: Internet Search Engine Optimization, Cascading Style Sheets (CSS)
Tags: image, h1, seo, replacement
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Solution Provided By: VirusMinus
Participating Experts: 3
Solution Grade: A
 
[+][-]08/31/07 04:04 AM, ID: 19807139Expert Comment

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[+][-]08/31/07 07:13 PM, ID: 19812338Assisted Solution

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[+][-]09/07/07 05:53 AM, ID: 19847173Assisted Solution

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