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8.2

Discussion of SEO strategies

Asked by routinet in Internet Search Engine Optimization, Search Engines

For background, see: http://www.experts-exchange.com/Web_Development/Internet_Marketing/Search_Engine_Optimization_SEO/Q_22906732.html

I'm relatively new to SEO, having been introduced to it about a year or so ago.  Our company uses a for-hire firm to direct all of our SEO activity.  My project manager and I have gone through independent research, mostly to double-check the strategy of the firm so we know if we're wasting our money.  Since the background question touched on something we felt was settled, I need to revisit it.

I'd like to know which aspects of a website/page are used by a search engine, and how they are weighted.  Any hints or tips you can give will be appreciated, but I'm more interested in documented evidence.  This question originated with a discussion on the keyword attribute, but I'd also like to know about description, <title>, alt/caption attributes, and of course overall content.

 
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