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07.19.2008 at 02:38AM PDT, ID: 23578885
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How to properly Group Adwords Campaigns Ads?

Asked by janime in Internet Search Engine Optimization, Internet Advertising

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How would you go about grouping keywords in Adwords Campaigns?
Let's talk about Google search only (no Content).
Please, skip all the hints/recommendations about having them targetted as much as possible or Ads written in an eye-catching way.. I already know that. I'm really after the grouping of keywords here.

Some people do recommend to separate them by 1) Broad, 2) Phrase and 3) Exact match.
The others say 1) Broad, 2) Phrase and Exact  together. (Phrases to be used only for longer keywords)
A few marketers would recommend 1)Phrases, 2) Broad and Exact
And I do still meet some saying "put everything under one ad group (an keep it short - under 20 keywords. In this case all the keywords must have the same base.
Exapmle: dog training, "dog training", [dog training], dog training tips,"dog training tips", [dog training tips],..

Now, Google Adwords experts,  which way would you recommend to go?

Thanks.
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Keywords: How to properly Group Adwords Cam…
Title
1 Adwords
2 4th Adwords campaign
3 google Adwords price
4 adwords help
5 Adwords info
6 adwords budget
 
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[+][-]07.23.2008 at 11:49PM PDT, ID: 22076580

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[+][-]07.28.2008 at 07:41AM PDT, ID: 22103616

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[+][-]07.28.2008 at 09:13AM PDT, ID: 22104447

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[+][-]07.28.2008 at 09:36AM PDT, ID: 22104646

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[+][-]07.28.2008 at 12:41PM PDT, ID: 22106205

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[+][-]07.28.2008 at 01:21PM PDT, ID: 22106493

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[+][-]08.05.2008 at 09:16PM PDT, ID: 22167093

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[+][-]08.15.2008 at 06:31AM PDT, ID: 22237989

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[+][-]08.15.2008 at 02:06PM PDT, ID: 22241757

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[+][-]08.18.2008 at 04:24AM PDT, ID: 22250774

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[+][-]08.18.2008 at 02:31PM PDT, ID: 22255656

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[+][-]08.19.2008 at 02:26AM PDT, ID: 22258241

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About this solution

Zones: Internet Search Engine Optimization, Internet Advertising
Tags: Adwords Management
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Solution Provided By: squarecat
Participating Experts: 2
Solution Grade: B
 
 
[+][-]08.19.2008 at 02:43AM PDT, ID: 22258298

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