Question

SEO tips for dynamic web site

Asked by: jonlondon12

I am just abut to update one of my websites so that it is more readable to search engines. Currently my pages are completely dynamic, so there is one product page and an ID is fed into the page displaying the relevant product based on the ID.

This has not worked so well on the search engines, in fact my product pages have never been indexed. What I am planning to do is stay dynamic, although I will have a page for each product, with a function called displayProduct and the id for that product. This page will be generated as part of the new product setup routines. That way each product will have its own page within the site.

My question is will the search engines prefer this method? I am planning on storing all meta information in the database relating to each product also. Will search engines robots actually wait until my page generates the PHP to produce the html output and index that, or will it simply just read the file as is (i.e just see the display product function).

Any help here would be much appreciated.

By the way I use PHP/MySQL and this particular site has around 50 products that need to be searched on.

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Asked On
2007-02-11 at 08:12:57ID22158293
Tags

seo

,

tips

Topics

Web Languages/Standards

,

Search Engines

Participating Experts
2
Points
500
Comments
9

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Answers

 

by: humeniukPosted on 2007-02-11 at 18:36:41ID: 18512412

Dynamic pages are no problem.  SE's read the html that is output by the server, not the PHP (or whatever) scripting on the server.  Take a look at the source of your page when viewed in a browser.  This is what the SE's will see.

If you want your product pages to be indexed, they need to be optimized like any other page.  It is also critical that you your on-site navigation allows the SE's to access all of your pages.  Good text-link navigation is a must.  A sitemap is a good idea, too.

In most cases with dynamic sites, it is also a good idea to simplify your URL's.  Something like www.domain.com/page.php?something=this&other=that tend to not perform well.  You especially don't want to use ' id= ' as a variable.  These pages will have a very hard time getting indexed.

You are better off with something like www.domain.com/this-that.php (for example).  How to do this?  You can use a URL rewriting tool like Apache's mod_rewrite module or if you are hosting on Windows, you can use a third-party tool like ISAPIrewrite.


"I am planning on storing all meta information in the database relating to each product also."

What do you mean by meta information.  Is that a reference to meta-tags?  If so, you should know that meta tags have not been a ranking factor for any major search engine for many years.

My advice would be to take the time to properly review the SEO tutorial at www.seo-blog.com/tutorial.php.  This will give you a good grasp of SEO fundamentals that apply to static and dynamic pages alike.  If any questions arise, well ... that's what EE is for.

 

by: sokhodomPosted on 2007-02-15 at 07:45:59ID: 18541017

humeniuk has suggest pretty good comments. I just wanna summarize as that you could use Mod_rewrite to rewrite the dynamic page to be appeared as a static page. This way, you don't have to create another function as displayProduct.

However, if you still prefer to go with the new function, it is best to make it static page. Once again, it can be done using mod_rewrite.

 

by: jonlondon12Posted on 2007-02-15 at 09:04:49ID: 18541829

Can you please explain more about mod_rewrite. i.e how hard it is to implement, do most hosts allow it (I am with 1and1) etc.... with some examples

 

by: humeniukPosted on 2007-02-16 at 15:36:13ID: 18552938

It's not that hard to learn and you can get help on EE to write the specific rules that you need (post in the Apache zone).

Here's a pretty good basic article about mod_rewrite:
www.devshed.com/c/a/Apache/Search-Engine-Friendly-URLs-with-mod-rewrite/

Here are the official Apache documents:
Apache 1.3 - http://httpd.apache.org/docs/1.3/mod/mod_rewrite.html
Apache 2.0 - http://httpd.apache.org/docs/2.0/mod/mod_rewrite.html

Most hosts (but not all) allow mod_rewrite.

 

by: jonlondon12Posted on 2007-02-17 at 03:03:17ID: 18554654

Cheers for the comments. I have just found out that 1and1, my host, have php installed as a cgi module!! Does this mean that I cannot use mod_rewrite?

 

by: humeniukPosted on 2007-02-17 at 06:55:24ID: 18555257

mod_rewrite is not related to PHP, it's an Apache module.  If you're hosting on Linux/Apache, there shouldn't be a technical problem, it's just a matter of whether or not the host allows it (the best way to find out is to call them).

On the other hand, if you are hosting on Windows/IIS, you can't use mod_rewrite.  You would need a third party filter, such as ISAPIrewrite, which hosts will rarely allow on shared Windows hosting.

 

by: sokhodomPosted on 2007-02-17 at 07:03:14ID: 18555280

jon, most hosts will allow you to do mod_rewrite and indeed, it is not as hard as we may first thought about (so many funny tag) but it is actually a matter of copy and pasted from the tutorials on the web. Else, you may request help from EE (suggested by humeniuk)

What i would do is first to email to 1and1 if they have mod_rewrite enabled. Second, would be to modified the web page with mod_rewrite implemented.

20120131-EE-VQP-002

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