XML and RSS feed problem

Good Morning,

I have made this RSS with XML and it works great.  My question is how do people subscribe to it.  I noticed some sites have the RSS feed symbol in the right corner of the address line, and then some sites have a RSS logo on the page and click on it and you can select the feed you want to subscribe.

So my questions are:

1) What is the proper way to get people to subscribe to feeds:
2) How do I get the RSS feed in the address line??
3) Can I track how many people have subscribed to the feed??

Thank you

Rich

I have attached my code:


<?xml version="1.0"?>
<rss version="2.0">
   <channel>
      <title>News</title>
      <link>http://127.0.0.1/</link>
      <description>Whatever Company  News</description>
      <language>en-us</language>
      <pubDate>Mon, 4 Feb 2008 04:00:00 GMT</pubDate>

      <lastBuildDate>Mon, 4 Feb 2008 04:00:00 GMT</lastBuildDate>
      <docs>http://127.0.0.1/rss</docs>
      <generator>Weblog Editor 2.0</generator>
      <managingEditor>editor@example.com</managingEditor>
      <webMaster>webmaster@example.com</webMaster>
        
        <item>
         <title>News Article</title>
         <link>http://www.example.com/specialevents.htm</link>
         <description>Whatever new article</description>
         <pubDate>Mon, 4 Feb 2008 04:00:00 GMT</pubDate>
         <guid>http://www.example.com/specialevents.htm</guid>
      </item>
        
        <item>
         <title>News Article #2</title>
         <link>http://www.example.com/specialevents.htm</link>
         <description>Whatever new article</description>
         <pubDate>Mon, 4 Feb 2008 04:00:00 GMT</pubDate>
         <guid>http://www.example.com/specialevents.htm</guid>
      </item>
      
        <item>
         <title>News Article #3</title>
         <link>http://www.example.com/specialevents.htm</link>
         <description>Whatever new article</description>
         <pubDate>Mon, 4 Feb 2008 04:00:00 GMT</pubDate>
         <guid>http://www.example.com/specialevents.htm</guid>
      </item>
        
      </channel>
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