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You might think so. But would a first-time visitor feel the same way? Take a good look at your primary entry points—not just the home page, but pages that are commonly referred (or maybe used to be referred) by Google. Is it original content? Is it useful? Are articles/posts a significant length (in the 500-600 word range)? Is it well written?
The Panda update moves away from analyzing quality on a page-by-page basis and focuses more on overall site quality. If the Googlebot determines you having a large ratio of low quality content, your site can be marked low quality even though you may have areas of high quality content.
“For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain,” says Google engineer Michael Wyszomierski. “Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”
Evaluate your landing pages and assess the advertising to content ratio. Be sure to consider text boxes or other site elements that may not actually be ads but look like it anyway. Does the advertising overpower the content? You may want to ask for an unbiased opinion—there are many online testing services, or you could post a question here on Experts Exchange for some quick user feedback.
Pay special attention to what appears “above the fold,” the portion of your site visible prior to any scrolling. Vanessa Fox over at Search Engine Land points out that when a site has “no content and only ads above the fold, as well as pages that have so many ads, it’s difficult to find the non-advertising content often provide a poor user experience.” Make sure you’re seeing the same thing as your users—check your web analytics to determine the average user screen resolution for your website.
The EE Tech News blog is produced by Jenn Prentice, Gary Weyel and Matt Stanford. Prior to joining Experts Exchange in 2009, Jenn worked as an editor at Metro Magazine (Raleigh, N.C.). Gary is a 10-year veteran of the advertising/marketing industry and has done work for numerous global brands. Matt is the Experts Exchange Marketing Coordinator by day and Penn State legal student by night.
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