At the very least, if you don't read the OS guidelines, then utilize a pre-built framework and don't deviate from its design much. Ionic is one example of a mobile UI framework. There are similar guidelines available for smartwatches, TV, VR, AR, voice interaction, etc.
iOS: https://developer.apple.com/ios/human-interface-guidelines/
Android: https://developer.android.com/design/patterns/pure-android.html
Windows: https://developer.microsoft.com/en-us/windows/design
FireOS (Amazon): https://developer.amazon.com/public/solutions/devices/fire-tablets/specifications/03-ux-specifications
Here are some key things to remember:
Every app store is different, but they all have pre-flight checklists. Make sure you are following the rules, have tested your app, and have everything necessary before submitting your app. Up to 2 weeks are required for an app review and your app may not pass on first submission. Plan your release cycles and marketing accordingly.
iOS: https://developer.apple.com/app-store/review/guidelines/
Android: https://developer.android.com/distribute/tools/launch-checklist.html
Windows: https://msdn.microsoft.com/windows/uwp/publish/app-submissions
FireOS: https://developer.amazon.com/docs/app-submission/submitting-apps-to-amazon-appstore.html
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