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7 eMail Marketing Automation Tools to Boost Conversion Rate

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Are you using email marketing software? If not, you're missing out on effortless marketing and the reaching of desired conversion rates through email marketing software.
You're leveraging email marketing for lead generation and conversion, right? However, despite working hard, you are not getting what you expected?

For an eCommerce company things like: promotion, marketing, leads, conversions, and ROI matter. I think we can all agree that the advent of numerous web-based technologies have made marketing a 24x7 process. To survive in today’s online competitive space, it is crucial to monitor the effectiveness of your marketing efforts.

Let’s take a peek at some striking information:
  • According to Ascend2, around 82 percent of B2B and B2C companies leverage email marketing.
  • Businesses that use automated emails are 133 percent more likely to send relevant messages corresponding to a buyer’s journey. – Lenskold and Pedowitz Groups
  • As per Campaign Monitor, about 53 percent of emails are opened on mobile devices.
  • Around 74 percent of marketers believe personalization drives engagement. – eConsultancy
  • When it comes to acquiring new customers, email is 40 times more effective than social media channels like Facebook or Twitter. – McKinsey

No doubt, email marketing has a long way to go because it is a vibrant, highly efficient, powerful, and inexpensive way to target new customers while sustaining existing ones. This marketing technique strengthens the relationship between brand and customers, and also encourages customers to repeat business.

Take a glance at the following quote that shows the significance of email marketing:
"Email has an ability many channels don’t: creating valuable, personal touches – at scale." 
-David Newman @dnewman (Source)

Now, let’s check out a list of 7 different email marketing software options that will get your efforts moving in the right direction.
 

ActiveCampaign

 

ActiveCampaign is an all-in-one marketing platform that lets you effectively perform email marketing, automate your campaigns, and handle sales & CRM. Above all, it is incredibly easy to use and available at affordable prices.

The best part about this tool is it allows you to create marketing automation sequences effortlessly. Letting you explore any person in your CRM to check which emails they have opened, replied to, pages they visited on your website, and more.
 

Case Study:


ThriveThemes used ActiveCampaign to drive growth and boost conversion rate. Follow this link to check the case study.
 

GetResponse

 

GetResponse is a powerful yet simple email marketing software that helps you automate email marketing, create beautiful emails and high-converting landing pages, and provides a complete webinar marketing solution. The official website of GetResponse boasts 350,000 satisfied customers.

The best part about GetResponse is its affordable, easy to use and its features are not restricted to email marketing. It allows you to create, publish, and host impactful landing pages that can produce wonderful results for your business.
 

Case Study:


If you want to know what GetResponse can do for your business, check out this case study: Kenneth Hart, The Thirsty Swagman.
 

MailChimp

 

MailChimp is a name that needs no introduction. It is one of the most impactful email marketing platforms that believe in simplicity. This quote from their website says it all, “Send better email. Sell more stuff.” Today, more than 12 million people use MailChimp to connect with their customers and boost their business.

MailChimp is a fantastic tool that lets you create eye-catching newsletters and auto-responders. No doubt, it is one of the easiest, yet powerful, email marketing tools that enables you to do things on the go, whether you are an expert marketer or  a beginner. Additionally, you can effectively manage your contact list.

MailChimp offers a 100 percent free account option, but doesn’t allow access to many features. To access all features, you will simply have to upgrade your account. Nonetheless, even with a free account, it has a lot to offer.
 

Case Study:


Check out this interesting case study of DODOcase’s rapid growth, which details how MailChimp can help.
 

Campaign Monitor

 

Campaign Monitor is an affordable, full-fledged, and easy to use marketing tool that lets you perform email marketing effectively. On its official website, it boasts of winning the trust of more than 2 million people and 150,000 businesses around the world.

With the aid of Campaign Monitor, you would be able to turn your customers into loyal fans. Using Campaign Monitor, you can send personalized emails and automate customer journeys.  Additionally, it helps you track the success of the efforts you are making.
 

Case Study:


Major brands like Disney, Lacoste, BMI Music, and more use this powerful email marketing tool. Explore how Campaign Monitor helped Web Design Weekly improve their email marketing
 

Infusionsoft

 

Infusionsoft is an exceptional email marketing tool that lets you target new clients and build the relationship with existing ones. Infusionsoft's official website, boasts of winning the trust of 130,000 users. It allows you to capture more leads, improve conversion rates, master eCommerce, manage the sales process, and save more time. It is an ideal email marketing tool for those who run online stores.

Infusionsoft is a cost-effective and full-fledged email marketing software that has everything an eCommerce website needs.
 

Case Study:


If you want to know what Infusionsoft can do for your business, check out the success story of Tyler New Media.
 

Moosend

 

Moosend lets you manage, create, and perform email campaigns effectively. The best thing about this marketing tool, is its affordability and provision of crucial statistics in real-time.  Allowing tracking and evaluation of the performance of your email marketing campaigns.

Whether you are a startup or a well-established eCommerce entity, this marketing software could be your best bet if you are looking for a solution that can boost your conversion rate. With the help of Moosend you can segment your list as per your criteria, so that you can efficiently target your audience within your mailing list.
 

Case Study:


Check out how Moosend created profound impact in the beauty industry and health sector.
 

Zoho Campaigns

 

Zoho Campaigns is a cost-effective email marketing software that lets you create, send, and track email marketing campaigns. Helping you build a lasting relationship with your customers. It is one of the most powerful email marketing tools with full-featured CRM and social media integration. With these features, Zoho Campaigns makes email marketing effortless.

For an eCommerce website, Zoho Campaigns can be an ideal solution as it automates email marketing, allows you to manage your contact list, and help you promote offers on social media platforms. Overall, it performs tasks efficiently which in turn boosts conversion rate.
 

Case Study:


Let’s take a glance at the case study of JETHUB that will provide details on how Zoho Campaign can help.
 

Conclusion


The email marketing tools explained above are ideal for eCommerce websites. Share which email tool you are using for your online store. Don’t forget to drop your valuable comments below.
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