<

[Okta Webinar] Learn how to a build a cloud-first strategyRegister Now

x

Top 10 email signature design tips

Published on
3,902 Points
702 Views
2 Endorsements
Last Modified:
Exclaimer
Exclaimer is the recognized global market leader in on-premises and cloud-based email signature software and solutions.
Use these top 10 tips to master the art of email signature design. Create an email signature design that will easily wow recipients, promote your brand and highlight your professionalism.
Email signature design is a fine art that can be trickier than it first appears. Customers, vendors and associates will undoubtedly judge your company by not only the content of the email, but also the design of the email signature. Without a well-designed email signature, you might as well be sending recipients scrunched up pieces of paper!

37-2.png 
  1. Minimal contact details, with some social media and web links, can support strong, imposing branding but also accentuate the hygiene of a minimalist design.
     
  2. Use stronger branding for contacts who still have the opportunity to forget about your brand and weaker branding for established clients who know your brand well.
     
  3. Vary your branding according to the sender’s department i.e. give customer services one type of email signature and the sales team another.
     
  4. Centrally manage email branding so you can easily amend and refresh email signature designs across your entire organization. This also means you avoid inconsistency.
     
  5. Think of where your email is going – something dynamic on a matte leaflet can look unpleasant on a backlit monitor.
     
  6. Scale email signature designs so they resize to fit a viewing window. Good visible image sizes vary with the client or device used to read them.
     
  7. Restrict background colors to the contact detail section of your signature. Too much color in your email signature design will detract from your overall message.
     
  8. Coding HTML in a signature requires a lot of expertise. Using something like a dedicated email signature solution will let you control the signature design through a content editor, placing and manipulating elements like you would in Microsoft Word or PowerPoint.
     
  9. Email signatures are better without video and animation in the design can create clutter. Making a signature interesting on its own merits is far more effective than using content just for the sake of it.
     
  10. Underwhelming signature designs can be as detrimental as oversaturating. Always consider the context and the related business needs to create email signatures that impress any reader, in any situation.
     
37-3.png
For more details on creating the perfect email signature, view our 17 Email Signature DOs and DON’Ts.
2
Comment
Author:Exclaimer
0 Comments

Featured Post

Rewarding opportunities for women in IT

Across the nation, technology jobs are vacant because there aren’t enough qualified professionals to fill them. With a degree from WGU, you can get the credentials it takes to become an in-demand IT professional. Plus, WGU’s IT programs include industry certifications.

Join & Write a Comment

Migrating to Microsoft Office 365 is becoming increasingly popular for organizations both large and small. If you have made the leap to Microsoft’s cloud platform, you know that you will need to create a corporate email signature for your Office 365…
Migrating to Microsoft Office 365 is becoming increasingly popular for organizations both large and small. If you have made the leap to Microsoft’s cloud platform, you know that you will need to create a corporate email signature for your Office 365…

Keep in touch with Experts Exchange

Tech news and trends delivered to your inbox every month