<

How to analyze link clicks in email signatures and disclaimers on Microsoft Exchange

Published on
3,948 Points
848 Views
1 Endorsement
Last Modified:
CodeTwo Software
We make practical tools for Microsoft Exchange, Office 365 and Outlook. Visit our website to learn about our paid and freeware products.
Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. The marketing people in your company, on the other hand, would die to be able to do it. Why? Because it would let them measure the popularity and results of various marketing campaigns ran in emails.

Fortunately, tracking link clicks in email signatures and disclaimers on Exchange is very easy. Here’s what you have to do:

1. Add tracking tags to the links that you will want to analyze. You can do this using the online Google Analytics’ URL Builder or create your own tracking tags.
 
NOTE: Using a link shortening service (such as e.g. bit.ly) is not advised, as it will most likely cause your emails to be considered as spam.

2. Use the <A HREF> HTML attribute to insert links containing tracking tags into email signatures/disclaimers on Exchange.

Keep in mind that you can insert the links under text:
 
<a href="URL with tracking tags">Any text</a>

Open in new window

as well as under an image:
 
<a href="URL with tracking tags"><IMG src="URL of an image"></a>

Open in new window

To learn how to set up email signatures and disclaimers on Exchange see the links below:
 

NOTE: To be able to track links in mail on Exchange 2007 or 2003, you have to use a 3rd party email signature management solution.

That's all as far as setup is concerned.

Now, when recipients click the links in your email signatures, your marketers will be able to tell them apart from other website traffic and generate statistics using e.g. Google Analytics.
1
Comment

By clicking you agree to the Terms of Use and Privacy Policy.
0 Comments

Join & Write a Comment

This video shows how to quickly and easily add an email signature for all users on Exchange 2016. The resulting signature is applied on a server level by Exchange Online. The email signature template has been downloaded from: www.mail-signatures…
This video tutorial shows you the steps to go through to set up what I believe to be the best email app on the android platform to read Exchange mail.  Get the app on your phone: The first step is to make sure you have the Samsung Email app on your …

Keep in touch with Experts Exchange

Tech news and trends delivered to your inbox every month