Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. The marketing people in your company, on the other hand, would die to be able to do it. Why? Because it would let them measure the popularity and results of various marketing campaigns ran in emails.
Fortunately, tracking link clicks in email signatures and disclaimers on Exchange is very easy. Here’s what you have to do:
1. Add tracking tags to the links that you will want to analyze. You can do this using the online Google Analytics’ URL Builder
or create your own tracking tags.
2. Use the <A HREF> HTML attribute
to insert links containing tracking tags into email signatures/disclaimers on Exchange.
Keep in mind that you can insert the links under text:
<a href="URL with tracking tags">Any text</a>
as well as under an image:
<a href="URL with tracking tags"><IMG src="URL of an image"></a>
To learn how to set up email signatures and disclaimers on Exchange see the links below:
NOTE: To be able to track links in mail on Exchange 2007 or 2003, you have to use a 3rd party email signature management solution
That's all as far as setup is concerned.
Now, when recipients click the links in your email signatures, your marketers will be able to tell them apart from other website traffic and generate statistics using e.g. Google Analytics.