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Browse All Articles > How to analyze link clicks in email signatures and disclaimers on Microsoft Exchange
Marketers need statistics and metrics like everybody else needs oxygen. In this article we explain how to enable marketing campaign statistics for Microsoft Exchange mail.
If you’re an Exchange admin, the benefits of tracking link clicks in emails may not be immediately obvious to you. The marketing people in your company, on the other hand, would die to be able to do it. Why? Because it would let them measure the popularity and results of various marketing campaigns ran in emails.
Fortunately, tracking link clicks in email signatures and disclaimers on Exchange is very easy. Here’s what you have to do:
1. Add tracking tags to the links that you will want to analyze. You can do this using the online Google Analytics’ URL Builder or create your own tracking tags.
NOTE: Using a link shortening service (such as e.g. bit.ly) is not advised, as it will most likely cause your emails to be considered as spam.
2. Use the <A HREF> HTML attribute to insert links containing tracking tags into email signatures/disclaimers on Exchange.
Keep in mind that you can insert the links under text:
Now, when recipients click the links in your email signatures, your marketers will be able to tell them apart from other website traffic and generate statistics using e.g. Google Analytics.
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