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Why Your Company Website Should Have a FAQ Page

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Lexie Lu
A UX/UI designer with expertise in marketing, web design, and graphic design.
FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.
Here are six reasons why your company website should have a FAQ page
No matter how much information you provide on your website, someone is always going to have a question, and that’s perfectly all right. It shouldn’t be a problem if you ensure there are easily accessible ways for customers to get answers to their questions.

One such question-answering avenue is the frequently asked questions – or FAQ ­– page. FAQ pages provide a simple way for you to supply and for customers to find answers to the most common questions about your company.

Here are six reasons why your company website should have a FAQ page:

Customers Are More Likely to Stick Around

The web is jam-packed full of easily accessible information. If visitors to your website can’t find what they’re searching for, they may decide to look elsewhere.

FAQ pages can be a good starting point for customers who have a lot of questions or customers who aren’t sure where to start on your website.

Making it easer for your customers to find information on your site will give your visitors a more enjoyable, productive experience and give them a better impression of your company.

99design’s website, a marketplace where designers can share their portfolios and clients can purchase design work, has a great example of a useful FAQ page. It answers questions from basic – “What is 99designs?” – to in-depth – “What are vector and raster images? When should I use them?” – and organizes all the questions into easy-to-navigate categories.
The page answers the most common questions any user of the site would have and works well as a starting point for newcomers to the website.

It Helps to Establish You as an Expert

Having a FAQ page full of useful, accurate information can help to establish you as an authority in your field. Visitors to a good FAQ page will be sure you know your stuff, develop a positive impression of your company and may come back to your site if they have more questions in the future.

Cedar Roof Coatings does a great job of establishing itself as an expert on its frequently asked questions page. It treats the FAQs page as an educational resource about roofing and also supplies visitors with plenty of information on its products and services.

This makes the FAQ page a useful piece of content that visitors may want to come back to and positions the company as an authority in its field.

It Saves Time

Can you imagine if every single question about your company had to go to you directly? You’d spend all your time answering questions and none of it running your business. What’s more, you’d end up answering the same questions over and over again.

You can’t anticipate every question, but that’s why answering the most common ones on a frequently asked questions webpage can save time for both you and your customers.

You don’t have to answer each question individually, and your customers don’t have to contact you and wait around for a response.

If your business does something complicated like running a cruise line, for example, this can be especially helpful. Royal Caribbean’s FAQ page is divided into sections and features a multitude of questions that help customers figure out how to prepare for, reserve a spot on and enjoy a cruise.

There’s a lot to consider when booking a cruise. Even though customers may eventually call, if they read through the FAQ page first, they’ll be better informed and the call will go quicker and more smoothly.

It Boosts Your Search Engine Ranking

FAQ pages can also help you get found on search engines. If your FAQ page has quality content and keywords, your site will rank higher.

Creating a page with links to the answers to each question can make it even more search engine friendly. That way, if someone searches a question on Google, your page dedicated to answering that question is likely to come up.
HubSpot does this on its website. Each question is a hyperlink that takes you to a dedicated page with the answer to the question.

It Improves Site Navigation

Frequently asked questions pages can really do wonders for your site navigation.

Lots of visitors head to the FAQ page first if they’re looking to learn more about your company. From this page, you can link them to other relevant pages on your site, so they can learn even more about your brand, service or products.
YouTube’s help page, for example, contains links to other relevant questions and topics, so users can easily learn more about how to use the service.

It’s an Opportunity to Highlight Important Information

Your FAQ page isn’t just a necessity: It’s also an opportunity. You never know who might end up on your site. While you’re answering questions, you can also highlight your business’s strengths and prompt visitors to take further action.

Potential customers will likely go to your FAQ page before they decide to make a purchase from you. Your page should be a useful resource that answers questions accurately, but it should also make it easier for visitors to take that next step toward becoming a customer.

WordPress’ FAQ page, for example, details why you should choose its service over others. It compares its services to competitors’ and helps visitors make a decision on which blog-hosting site to use without ever having to leave their site.

Frequently asked questions pages make things easier for both you and your customers. They help customers find information about you, improve your reputation and could lead to more sales and success as a business.
Author:Lexie Lu
1 Comment

Expert Comment

by:Kuldeep Bisht
Good article.

FAQs help user to understand your terms and polices. It also makes a great user impact.

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