You want your ecommerce website to rank higher than your competitors on Google, but how do you do it? Ranking ecommerce websites is a vital process. You need to have a strong SEO strategy. If you don’t have one, you are losing out on brand impressions, clicks and sales.
The first thing you should undertake when ranking your ecommerce website is research. You want to research your keywords and your competitors’ keywords. Research is actually the most important piece of SEO. You need to target the right keywords in order to succeed in SEO.
You want to choose keywords that are highly relevant to your brand or products. Use can use Google’s free Adwords Keyword tool to find out the volume for keywords you’re thinking of using. You want to use high volume keywords that are not too competitive in order for your website to have a chance to rank well. While looking for keywords, you should also be considering what content you want to write. Keywords that rank well should have some content surrounding them so this is a good time to plan blog posts as well.
When doing competitor research, you want to see what keywords they’re using and how well they’re using them. You should try to find their domain authority. Moz has a free tool that helps you check this out. If your competitors rank higher than you, you may want to look at keywords they’re not using so you can build your authority elsewhere.
You will also want to check and see how your competitors structure their website. If it looks good and makes sense, you will want to take some cues from them. The important thing is to draw inspiration from sites that do well and incorporate the general feel of those website into your website structure.
Next, you will want to check for site errors. You need to have a site from free errors for it to rank well. The biggest errors you’ll want to contend with are redirecting 404 pages to actual content, changing 302 redirects to 301 redirects and updating duplicate content pages, meta titles and meta page descriptions.
You will also want to determine your site’s speed. How quickly does it load? If your site takes longer than 4 seconds to load, you may be penalized by the search engines and lose user interest. If your site is not fast enough, you may need to consult with a web designer to figure out how to fix this problem. At the same time, you will want to ensure that your site is mobile friendly. What does that mean? Mobile-friendly means that it can be viewed properly by mobile devices. Since many users search for products on their mobile phones, this is very important. It’s not hard or expensive to get your site mobile-friendly and it is well worth the effort.
Finally, you will want to make sure that your pages themselves are optimized for the web. Is your content well-written? Do you update your site with new content regularly? Is your navigation logical and easy? If you can answer yes to all of those questions, you are well on your way to ranking your ecommerce website high in search engines.
Do you have more questions about ranking ecommerce sites? Feel free to ask us in the comments section below.