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Upon beginning my first digital marketing internship, I had no idea how much work would ensue, purely from scheduling posts and creating campaigns. I remember the good ole days when creating a post was something I did for fun in my spare time. I never thought I would be hopping from one social platform to another to schedule individual posts, scrambling to grab the ideal photo or design, agonizing over copy, before finally scheduling it. And that was only with one post. Before I knew it, it would be time to schedule another and another... and then maybe one more Tweet here or there. With that first internship, there would be fifteen campaigns in one month I’d need to schedule. I’d go back to work, adding tracking parameters to each individual post until, finally, I had completed the month’s rough social campaign outline. None of this work took into account the events or news stories our company may have wanted to comment on, but the rough outline I had would have to do because I had successfully spent a full week just working on social media.
The above example gives you a glimpse into my workload before I began using social sharing platforms. As you can see, it was hectic, relentless, and a tad bit overwhelming. The day I found social sharing platforms was the day I stopped hectically and hurriedly scheduling content. It was the day I began to dig into metrics when choosing copy and tone. It was a dream day!
For anyone who is still manually scheduling content, please stop! Pick a social sharing platform and not only will you improve your workload, but also help your company craft better performing, well-designed campaigns.
The first step of this process is to outline your needs. Your social sharing platform should be chosen to fit your team’s marketing needs, not the other way around. Here are the top qualities I look for when choosing a social sharing platform, in order of importance:
Final Platform Comparison:
For me, Buffer and Coschedule are the top social sharing platforms.
Let’s Break it Down:
Buffer has a free version where you can have one social account per network and are limited to 10 scheduled posts in your queue at one time. However, you cannot access the calendar view feature in Buffer’s free version. The individual plan is $10/month and the lowest plan for teams is $99/month. This platform also has an extremely powerful mobile app.
Coschedule has a free 14-day trial, but no free version. As my personal favorite social sharing platform and the one I currently use, I don’t mind paying for the ease and excellence this platform brings to my day-to-day tasks. The lowest plan for individuals is $40/month but includes all the calendar-view features I love. The lowest plan for teams is $60/month It also includes integrations with Wordpress, Google Analytics, Bitly, and more. Having the Google Analytics integration allows me to input custom UTM parameters and better track a campaign’s success. The mobile app is still getting some development love.
Hootsuite has a free plan that allows you to connect up to 3 social profiles and have up to 30 scheduled messages in your queue. The individual plan is $19/month and their team plan is $99/month. Overall this platform is not as user-friendly or designed as well, but has a powerful integration/app system and browser extension in Hootlet.
These are only a few features to consider when adding a social sharing platform to your marketing tools. Above all, make sure this addition will help your team meet its goals. Any tool that is too difficult to use or doesn’t simplify your job doesn’t belong in your toolkit. Besides, if your to-do list is anything like mine, you have more than enough on your plate to worry about without any additions.
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