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Although LinkedIn is viewed as a professional and business network mostly, this doesn’t mean it should be used this way only. A year ago, LinkedIn gave all US members the ability to publish posts online – and it became a powerful promotional tool for bloggers and everyone else, who wants to expand their influence.
LinkedIn blogging is great for networking, building up an audience, and expanding your influence as well. However, if you want to achieve these results, you need to work really hard to make your post worth liking and sharing. Here are 4 tips that can help you do so.
1. Write about something you know well enough.
When it comes to blogging, you don’t always need to be an expert in what you’re writing about – you can be simply passionate about it and build your knowledge as well as experience in the process. However, when it comes to LinkedIn blogging, you need to be familiar with the niche well enough if you want to expand your influence. After all, LinkedIn is a professional network that is used for showcasing your professional skills rather than sharing your passion with the others.
2. Narrow down your audience.
We all hear how important it is to get to know who your audience is. Indeed, it is important – but it’s not the only thing you can do to make your writing even more important to them.
Sometimes, the best way to get the audience’s attention is to be as specific as you can, which means tailoring your content to even the narrower audience. For example, you can give useful advice on how to write a resume for a job – and your posts will be shared and liked, assuming that your writing is good and informative. But you can also try giving tips on resume writing not for all jobs in general but for specific ones, like IT niche, and so on. This way your audience will be smaller but more loyal at the same time – not to mention that the competition won’t be as big as in the first case.
3. Offer valuable solutions.
There are two main reasons for that. First, people on LinkedIn are looking for valuable information that could teach them something, help them solve a certain problem, and so on. If you focus on creating useful and informative posts instead of entertaining ones, this could help you create a more positive image as well as build your authority.
Second, people will be grateful for the tips and solutions you offer – and this is the best way to build a loyal audience.
4. Offer fresh information.
Keeping up with the trends is indeed important, but they aren’t the only thing you can benefit from. Sure, it’s important to write about topics that are the most relevant and interesting at the moment – but you need to keep in mind that your audience finds not only fresh topics interesting.
Maybe you keep receiving comments with requests to write about something. Maybe you feel like you should create a certain article in response to recent events – for example, give some job search tips for students at the end of the college year or offer some financial management tips when a crisis draws near. Either way, you should seize this opportunity and do your best to meet your audience’s demands (as well as try to predict these demands sometimes).