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4 Tips for Writing LinkedIn Blog Posts That Expand Your Influence

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Lori Wade
Lori Wade is a freelance content writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship
LinkedIn blogging is great for networking, building up an audience, and expanding your influence as well. However, if you want to achieve these results, you need to work really hard to make your post worth liking and sharing. Here are 4 tips that can help you do so.

Although LinkedIn is viewed as a professional and business network mostly, this doesn’t mean it should be used this way only. A year ago, LinkedIn gave all US members the ability to publish posts online – and it became a powerful promotional tool for bloggers and everyone else, who wants to expand their influence.

LinkedIn blogging is great for networking, building up an audience, and expanding your influence as well. However, if you want to achieve these results, you need to work really hard to make your post worth liking and sharing. Here are 4 tips that can help you do so.

1. Write about something you know well enough.

When it comes to blogging, you don’t always need to be an expert in what you’re writing about – you can be simply passionate about it and build your knowledge as well as experience in the process. However, when it comes to LinkedIn blogging, you need to be familiar with the niche well enough if you want to expand your influence. After all, LinkedIn is a professional network that is used for showcasing your professional skills rather than sharing your passion with the others.

2. Narrow down your audience.

We all hear how important it is to get to know who your audience is. Indeed, it is important – but it’s not the only thing you can do to make your writing even more important to them.

Sometimes, the best way to get the audience’s attention is to be as specific as you can, which means tailoring your content to even the narrower audience. For example, you can give useful advice on how to write a resume for a job – and your posts will be shared and liked, assuming that your writing is good and informative. But you can also try giving tips on resume writing not for all jobs in general but for specific ones, like IT niche, and so on. This way your audience will be smaller but more loyal at the same time – not to mention that the competition won’t be as big as in the first case.

3. Offer valuable solutions.

There are two main reasons for that. First, people on LinkedIn are looking for valuable information that could teach them something, help them solve a certain problem, and so on. If you focus on creating useful and informative posts instead of entertaining ones, this could help you create a more positive image as well as build your authority.

Second, people will be grateful for the tips and solutions you offer – and this is the best way to build a loyal audience.

4. Offer fresh information.

Keeping up with the trends is indeed important, but they aren’t the only thing you can benefit from. Sure, it’s important to write about topics that are the most relevant and interesting at the moment – but you need to keep in mind that your audience finds not only fresh topics interesting.

Maybe you keep receiving comments with requests to write about something. Maybe you feel like you should create a certain article in response to recent events – for example, give some job search tips for students at the end of the college year or offer some financial management tips when a crisis draws near. Either way, you should seize this opportunity and do your best to meet your audience’s demands (as well as try to predict these demands sometimes).

Author:Lori Wade
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Expert Comment

I personally feel that people should steer well clear of writing useful tips on "How to Write a Résumé" unless they are extremely well versed in what works and, of most importance, what does not work.  I think that the only people who are properly equipped to write such tips and articles are those who have a lot of experience in hiring staff for jobs and have therefore read or tried to read enough terrible, mediocre, and excellent résumés to be good judges of what grabbed their attention (good and bad).  Your linked page (How to Write a Good Resume - article on eliteessaywriters.com) demonstrates one of the pitfalls that becomes apparent when somebody tries to write an article on that subject, and the pitfall is trying to be too clever.

[A] Resume is not:
1. A summarization of the positions you held in the past

If I was the manager with the task of shortlisting applicants using their résumés and I saw the word "summarization" used in one, it would go straight into the "trying to be too clever" pile destined for the litter basket or shredder.  The word is either "summary" or "summation".  A conglomeration of the two words does not make a proper or better word because it has an "ize" in it.

There are already far too many "useful tips" articles about résumé writing floating around the Internet.  If the purpose of writing LinkedIn blogs is to "expand your influence", then I would suggest that unless you (LinkedIn member, not you personally) have already reached a level where you are expert on offering "Do and Don't" articles about how to succeed in job applications, then refrain from doing so.  The vast majority of LinkedIn members are there to find new or better jobs, and while sitting in that queue I do not think it is appropriate to try and provide tips to others in the same queue.  It equates to somebody on a modest income telling others how to get rich before managing to actually become rich.

I don't mean to sound scathing, but I feel quite strongly about this one aspect mentioned in your otherwise useful article.

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