How to Conduct an Ecommerce Website Audit like a Jedi

E-commerce has truly become one of the most prosperous ways of monetizing your brand on the Internet. What is more, a tremendous amount of companies established well-developed and properly optimized e-stores in order to capture the immense potential of the World Wide Web. However, when it comes to it, auditing is undoubtedly the lifeblood of this type of business. 

If you want to be successful, you need to constantly stay on top of the way your business is scaling and faring and website audits are what allow you to do so properly. The simple truth is that if customers don’t like what you have to offer – they won’t buy from you. This is why you need to analyze their demand and match it if you want to be successful.

It might sound like quite a big deal, but luckily for you – there are quite a few things that you can take into account. While it’s certainly not a walk in the park, there are convenient tools that you can take advantage of in order to be successful. Combining contemporary SEO approaches alongside the use of comprehensive analytic tools, you can definitely scale up and be more than just successful. Let’s have a look at some of the pillars of success when it comes to a proper website audit. 

The Content Strategy

When it comes to online sales, content is undoubtedly the central pillar and pedestal upon which your brand is built. Sure, quality matters, but the wordy representation of your products or services is what’s going to capture the attention of the customer and drive it towards an actionable decision. 

Creating content, however, is not a task that anyone could tackle. It’s highly advisable that you take advantage of professional and experienced service providers for your content curation and creation. You can also find an assignment help in order to understand how to create content which sells. 

Product Organization

This is another aspect that your website audit needs to cover properly. Actually, this is the part which is the most demanding when it comes to the auditing. It will require you to evaluate the way customers actually get around the entire website – whether they can easily find what they need or not – this is something very important and you need to take it into proper account.

The first thing you’d need to do is to understand that the categories, as well as the menus, are going to play a huge role in the overall customer experience. People are known to make quick judgments which are more or less intuitive when it comes to where they need to go. The truth is that you can’t really afford to have a very complex structure – all the categories need to be properly optimized and aligned with the designated descriptions. 

You should also take a look at the front end, back end and the analytic of the website in order to take a look at the way people navigate through the site. Make actionable decisions based on the steps that users take while on the website. 

Speed and Usability

The way your website behaves when it is properly confronted by a large amount of web traffic is very important. This is one of the most integral parts of the scaling of your business. 

The speed of your website is its lifeline, more or less. You can easily test its speed over a long period of time in order to investigate whether or not there are any issues. You need to invest in proper hosting and take advantage of the best practices necessary to properly optimize the overall speed of your website. 

Images

Landing pages of e-commerce websites are oftentimes the most integral part of any successful internet-based business. Make sure to step away from the usual stock photos which depict unnatural positions. Invest in a product which is original. 

On behalf of the audit, you need to ensure that all the images on the website are properly checked out. You need to make sure that their description tags are optimized as this is something very important. The majority of the CMSs are going to allow you to update the information about the image quickly and without any hassle, so make sure you take this into account. 

In any case, there are quite a few different things in addition to those that need to be taken into account but should you start with the foundations, you’d be capable of moving forward quickly and conveniently. This is something which is going to boost the overall performance of your website substantially and it’s definitely among the important things that you need to consider. 

The performance of a web audit for an e-commerce solution is something that is absolutely critical. Not only is this the backbone which is going to define your success, it’s also something which will keep you in touch with current trends as well as the approaches your competition is using to stay ahead. Being aware of this information will provide you with all the necessary means to improve that and to do better. And, with it, the success will surely follow. 

There are no short-cuts though, you need to invest both time and money into proper research if you want to ensure that your e-commerce web store thriving.