How to Achieve a Minimalistic Web Design

Sam sandyMarketing Manager
Now many of you may wonder how you can reach great design with least number of essentials. Isn’t stuffing ‘more and more number of elements that speak for the purpose’ the right way to do it? Erm, not always, and in this write-up, you will see why.

Great designs for your website is the key to making that first impression that matters most in this market bursting at its seams with competitors. Both the web and mobile app development companies India [Ed: Watch out for unwanted popups!] have realised the importance of great design (and not just some average design) for their clients interacting with people and leads. 

Although the perception of design is a very subjective thing, there are a few essentials in design that call out to everyone in more or less the same way. But the scope of awareness extends to the number of different elements one uses in the design space. So the key to achieving a common consensus of your targeted audience on what you create is a minimalistic design approach. Apart from the apparent simplicity with less confusion, a simplistic design approach has always been considered quite comprehensive.


To make sure the pictures you use align with the minimalistic nature of the page, the photography should be done with glory in mind. Although to keep things simple, you might as well be clicking pictures of your product lying on the table. But you shouldn’t because it is only the perception of users that is simple for the design in this case, but not the techniques and methods you use to come up with that kind of design. Use a good camera i.e at least a DSLR, remarkably good proportions of light, finest camera angles, and subject’s contrast with the solid backdrop.

Colour Coding

Whether we talk about app development companies or the ones that deal in web-based technologies; the importance of colour coding is quite apparent to both. With the introduction to flat design, we learned two of the most significant things: how minimalistic design can be great and how colour coding is a something that people can naturally understand. 

For example – if you want to indicate water, you could code it with a light blue colour, or if you are trying to portray fire, you could use an orange colour for the same. But something that is to be noted here is that colour coding is effective only when it is clutter-free, and doesn’t include other colours around it. 

If there are too many apparatuses or sections or icons, consider adjusting the size of pictures and text to use maximum width in order to introduce white spaces between the apparatuses to reduce clutter. Another aspect of using colour coding is that one has to implement natural logic when transferring colour codes to certain apparatuses.

Negative Space

As negative as it may sound, the purpose of introducing negative space is quite positive. I.e to project the authority of the core subject that you want your visitors to notice. Contrast is a very powerful design technique to bring a subject to the front and that is what negative space does. While negative space in generic terms is perceived as a blank space which allows the subject to bear the spotlight; that is not what it is all about. 

The regularity of negative space matters a lot, which includes how it interacts with text alignment, image orientation, margin, borders and much more. For example – if you check out Apple’s product pages, a lot of negative space has been used to draw the maximum attention of the visitors to the product. Other than Apple, almost all the electronic products are using negative space to keep the focus on their product, especially smartphones.


The placement of text is another decisive feature of your website and largely determines how comprehensive your website can get. While the goal is to make maximum use of infographics and least use of text, the placement of text should be neat. Again, this would increase the effort on designer’s part as it is not simply putting text on the front, rather in some boxes or frames that limit the text from creating clutter. 

To reduce the amount of text while still enhancing its understandability and appeal, emphasize on explaining topics with too much text, with the help of infographics. However, do not include too many infographic elements on the webpage or it may look congested. Try sticking to 2 infographic elements per 1000 words. Another important thing is text alignment and neatness, which can be achieved with text justification and using only 3 font sizes other than that of the title of the page.

So these were some of the most important elements that form a large portion of a minimalistic design. Also, in order to develop a simplistic outlook for your website, you can first check out some minimalistic website templates on the web and analyse them to come up with some better ideas for yourself. In case you are also planning to get a mobile app along with the website, contact one of the top app development companies, that focuses on creating all types of apps, with great design and functionality. 

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