In App Messaging: Are You Doing It Right?

Matt StevensAccount Executive
In-App Messaging has revolutionized the way we look at marketing. It has also changed the way we use Apps. If In-App Messaging is used well then you will find that it can drive a lot of traffic to specific areas of your site. It also helps to improve the customer’s interaction with the App.

So, How Do You Ensure That You Get It Right?

The best way to go about it is to understand that you should never overexpose any user to the In-App Messages. This is especially true when you are talking about a small time frame. Over exposure normally leads to irritation. If you manage to strike the balance then you will realize that the In-App Messages can translate into curiosity.

In order to do this, ensure that you divide your audience into segments. This will help you find your target audience. Another point that you need to keep in mind is the length and frequency that In-App Messages are delivered. It has been found that short messages are more effective than long messages. A higher frequency of short messages works wonders.

Formulating the Message

An important thing to note is that all messages should have only one call to action. Too many calls to action cause confusion and do not give you the desired outcome. When you frame the message, ensure that the call to action is the focus of the message.

The buttons need to be clear and easily visible just like the message. To do this, ensure that the text used contrasts well with the background that you choose. In addition to this, you can also add images along with the text. This will give the message a better visual appearance.

Appearance is everything. That is why you need to ensure that the message you develop matches the App that you have in as many aspects as possible. This may prove to be difficult because of budget constraints. Try your best to get as close as a match as you can.

It is also important that you use message targeting. This is a technique that is used to avoid over messaging users. It helps you select the message, the frequency and even the triggers. This helps to make the message target specific. Target specific in App Messages has the highest success rate.

The use of event triggers is also important. Triggers can help you set when a client sees the In-App Message. This means that the user will not be continuously subjected to the same In-App Message over and over again. Triggers can include search criteria or when a user clicks on a certain brand of product. This is useful because the user will then see items that are limited to his/her area of interest.

The use of In-App Messaging has certainly changed the way apps work. We no longer need to rely on chance. 

Today chance is controlled by you!

Matt StevensAccount Executive

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