Online shopping has become a craze across the globe. If you take a close look at the on-going business trend, the realm of e-commerce business is considered quite a profit- spinning. Due to which ecommerce websites ought to bring down clutter and introduce new and innovative features for a convenient shopping experience like never before. I am sure you must have come across several portals launching with unique looking features like animation, 360° product reviews, dynamic product search and product filtering to enhance user experience.
Websites have to be unique in their own way. Thus, it is always advisable to seek help from a prominent Magento development company in India, which is always up for showcasing its skills. The following post comprises of certain bunch of elements that every ecommerce store must have in order to stay relevant and ahead of its competition.
#1 Ease of Use
I am sure you must have heard about K.I.S.S adage, it means about keeping things sweet and simple. Simplicity can be considered as the main goal in terms of design but for that you don’t need to sacrifice elegance in order to achieve it. According to several studies, 76% of consumers say that the most important characteristic of a website is its ease of use. After all, any website is meant to help shoppers get to what they want, faster and without running into unnecessary complexity that can clog up the path to purchase. Being an online seller, you have minutes if not seconds to make a sale. So focus well especially on the user experience by providing shopping categories, filters, and comparison capabilities.
#2 High-Resolution Photos and Video
Gone are the days when people use to post one photo with a few monotonous bullet pointers and a price tag. Shoppers today would love to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product. Remember products are being sold through images and not texts. So make sure your site displays multiple photos per product and are available in high resolution and optimized well for page load.
#3 Mobile-Friendly Website
This has to be done, after all it was declared by Google itself. Every website must have a mobile-friendly version by 2017 or suffer the SEO consequences. If this isn’t reason enough, one in three online purchases is completed on a smartphone. With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience. Shockingly, many sites still have not adopted a responsive or mobile version.
#4 User-Generated Reviews
Shoppers read reviews. About 92% of them, in fact. The star rating on a product is the number one factor used by consumers. So, having a negative review could be a sale killer, you may ask? Well, not actually! I mean having negative reviews sometimes can often be a positive. And much to anyone’s surprise, it’s shown that products without negative reviews are seen as censored and in turn, shoppers will assume the positive reviews are fake.
#5 Special offers
Most of the ecommerce websites are making use of special offers in their standard marketing practices via email, social, text, etc. Next-level e-commerce sites take advantage of the prime real estate in the header section to promote special offers. As soon as shoppers realize that they are getting a special deal, it motivates them to buy more and spend more time searching the site.
Providing a unique webpage that lists the offers will not only drive more sales but also improve SEO.
#6 Related Items
Have you ever realized the fact that simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement? Keeping a related items feature on an ecommerce site has the potential to create the desirable stickiness effect that so many marketers strive to achieve.
#7 Social proof
Brands and online sellers that connect with their buyers on an emotional level create brand trust and advocacy. Social connection in today’s era is an undeniable feature that has resulted in providing an opportunity to bond with the audience in an easier manner. Moreover, Social media allows e-commerce brands to show authenticity and associate an emotional connection with their products.
So no matter what category you’re in, building e-commerce sites is a wonderful opportunity to make use of tried and tested features with innovative approaches to create a fantastic shopping experience.
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