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Today, with the continuous emergence of technologies like mobile personal assistants, Amazon Echo, Google Home, Cortana, there’s no doubt in the fact that voice search is on the rise. At present consumers can send text messages while driving or make use of a mobile personal assistant to complete simple actions. According to Gartner, around 30% of searches will be conducted without a screen by 2020 out of which voice search will account nearly 50% of searches too!
Voice Search is a mixture of Natural Language Processing (NLP) and Text-to-speech (TTS). In simple words, it is used to recognize and process a user’s voice search request. As soon as the user’s voice is recognized and parsed, the search query is entered into a huge database that intends to come up with the most relevant answer, reverted back to the user’s device.
Being a professional, one must think of adjusting your current way of thinking and employ new techniques that allow voice search to command your content results. The moment you have mastered the technology, I am sure you will fully learn regarding its advantages and how to match the content in order to make the most of it.
Down below I would like to shed some light on the few ways to optimize your content for the voice search revolution.
For instance, Amazon optimization is becoming increasingly important as Echo becomes a go-to device for ordering products with voice search. One must examine how users are finding your products and services with voice search. Maybe it might be time to position your offerings on different platforms.
The rise of voice search deserves your attention and action. It’s still one piece of your content marketing strategy. Just keep this in mind that create content that helps solve your audience’s problems.
By creating quality, conversational and structured content, you won’t just optimize your content for voice search, but for the future, too. Why? Because voice search is not the end of the search revolution.
[Ed:] To learn more about the author, visit her Experts Exchange Profile Page
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